Responsibilities

• Develop and execute account-based marketing programs that drive engagement across priority accounts, key stakeholders, and active opportunities
• Lead account data enrichment and segmentation initiatives to support account prioritization and targeting strategy
• Partner closely with business development to align marketing initiatives with growth objectives
• Build, manage, and optimize CRM workflows , including lifecycle stages, segmentation logic, lead scoring, and automation
• Measure and report on marketing influence across account engagement, opportunity creation, and pipeline progression
• Translate market segment priorities and growth objectives into structured campaign plans and outreach strategies
• Present campaign performance insights and recommendations to marketing and business development stakeholders
• Continuously refine marketing processes to improve scalability, reporting accuracy, and marketing-to-sales alignment
• Leverage AI and emerging marketing technologies to improve efficiency, content development, and campaign performance
• Execute integrated B2B marketing campaigns across email, digital, and targeted channels

Requirements

• 7+ years of B2B marketing experience with strong campaign ownership
• Experience building workflows, segmentation strategies, lead nurturing programs, and performance reporting
• Proven experience executing multi-channel campaigns from concept through optimization
• Strong copywriting and content development capabilities
• Hands-on experience with CRM and marketing automation platforms; prior Salesforce or HubSpot experience preferred
• Familiarity with lifecycle marketing and marketing-to-sales handoffs
• Analytical mindset with the ability to translate data into action
• Comfortable leveraging AI tools to enhance productivity and campaign execution
• Experience supporting business development or sales teams required
• Commercial construction or related project-based B2B industry experience preferred

Benefits

• Low-cost medical insurance options, including a HDHP with HSA match
• Dental, vision, basic life, voluntary life, short- and long-term disability insurance
• 401(k) retirement plan with generous employer match
• Company holidays, parental leave, and paid time off
• Profit-sharing / performance-based bonus
• Personal growth opportunities through training and education; tuition reimbursement
• Opportunities to engage in community involvement and paid volunteer time
• Wolverine Building Group is an equal opportunity employer