Marketing Manager
Sundayy
USA (Remote)
$75K/yr - $120K/yrIn-houseFull-timeMid level3+ years exp.
2 hrs ago
Marketing Manager
Westminster, CO
Salary Not AvailableSenior Level5+ years exp
Posted 5 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the end to end innovation portfolio with Stage Gate discipline, turning category and consumer insights into launcher decisions and cross functional execution.
- Innovation portfolio ownership: lead Stage Gate from concept through retailer launch and commercialization feasibility.
- Cross functional execution: coordinate Marketing, R&D, Packaging, Operations, Finance and Sales to hit timelines and milestones.
- Data driven risk and opportunity: surface issues early and back actions with market and performance data.
Job Description
Responsibilities
- Prioritize innovation and renovation opportunities based on consumer trends, retailer needs, whitespace opportunities, and the competitive landscape.
- Maintain a strong point of view on category and consumer/industry trends; collaborate with RGM and Category Management to monitor category and brand KPIs and translate trends into implications for the business.
- Support concept development and early-stage innovation planning, including business rationale, launch timing, and commercialization feasibility.
- Maintain visibility to project status, launch timing, dependencies, and resource needs across the innovation portfolio.
- Proactively surface risks and opportunities and propose actions supported by data.
- Lead cross-functional innovation and commercialization projects through all phases of the Stage-Gate process, from concept approval through retailer launch.
- Own project management responsibilities, including launch timelines, workback schedules, milestone tracking, risk management, meeting facilitation, and stakeholder communication.
- Facilitate Stage-Gate meetings, document approvals and key decisions, and ensure teams remain accountable to deliverables and timing.
- Coordinate decision-making and alignment across Marketing, R&D, Packaging, Operations, Finance, and Sales.
- Proactively identify project risks, gaps and blockers and escalate solutions as needed to maintain launch timelines.
- Bachelor’s Degree in Marketing, Business, or a related field.
- 5+ years of progressive marketing experience, ideally within CPG, food, brand, or category marketing.
- Demonstrated experience leading cross-functional projects, including launches, campaigns, renovations, and sales enablement, from concept through execution.
- Demonstrated experience leading cross-functional projects (launches, campaigns, renovations, sales enablement) from concept through execution and post-analysis.
- Experience leading a structured innovation or Stage-Gate / NPD process from concept through commercialization is strongly preferred.
- Market Analysis: Ability to analyze and synthesize data and form logical conclusions, including understanding market trends, customer needs, the competitive landscape, and performance in the marketplace.
- Excellent Communication: Clear and effective oral and written communication skills, with the ability to convey ideas and information to different teams and stakeholders.
- Strategic Thinking: Ability to think strategically and align day-to-day work with overall marketing goals, including developing approaches that improve product positioning and market presence.
- Collaboration: Works well with cross-functional teams and can coordinate and often lead them to support product launches and initiatives.
- Executional Excellence: Manages multiple deliverables concurrently while maintaining attention to detail, brand consistency, and a consumer-first mindset.
- Experience using AI tools to streamline work processes.
- From promoting growth and development to prioritizing work-life balance, we’re committed to helping our team members thrive.
- We are dedicated to creating a supportive, inclusive environment where associates feel valued and inspired to make an impact, both within the company and in the communities we serve.
- That's Perdue.
Perdue
Perdue Inc. takes a non-traditional approach to publicity of companies and individuals. Branding celebrities and companies are the main focus of our Public Relations division. Connecting the goals of the client to the actual connections that will breathe life into their success is our specialty.We have perfected a Tri-Fecta plan. We combine: Out of the Box Thinking Management of up and coming talent in art, music, television, and film comprises of a holistic approach that larger firms leave out. Perdue Inc. is known for connecting the dream of the client to a comprehensive plan that makes our clients wealthy and well balanced. Teams play a role in the success of making a person famous and we are here to give you the behind the scenes look at who places them there. Stylists, Hair Stylists, Make-Up Artists, Photographers, Directors, Editors, Journalists, and many more are the people we represent.
