Marketing Manager, Organic Social (Bilingual - Spanish/English)

Responsibilities

• Own organic social strategy across partner programs (Walmart MoneyCard, Xpectations! Plus) and proprietary brands (Green Dot, GO2bank), with a clear role and audience for each brand and channel.
• Build and deliver a three-year organic social roadmap:Year 1: an MVP strategy that maximizes current resources and budget.Year 2: scaled investment backed by year-one results and a business case.Year 3: a mature, high-performing program.
• Set KPIs and annual growth targets that connect social performance to business outcomes such as traffic, account acquisition, activation, and engagement, not just follower counts.
• Assess and recommend growth levers, including content pillars, platform mix, creators and influencers, employee advocacy, community management, and agency support. Build the investment case for each.
• Own content planning and the publishing calendar. Brief and direct internal and external creative resources, and set standards for brand voice, quality, and speed.
• Work with compliance and legal to build an efficient review and approval workflow suited to a regulated financial services brand.
• Track and report performance weekly, monthly, and quarterly, with clear insights and recommendations.
• Partner with brand Senior Marketing Managers to shape Hispanic marketing initiatives, starting with Walmart MoneyCard and expanding to additional partner and proprietary brands.
• Provide Hispanic consumer insights and cultural perspective to inform brand-led strategy, messaging, and creative.
• Review Spanish-language copy for accuracy and cultural relevance. Brief and manage translation agencies to make sure work is delivered on time and to a high standard.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 4+ years of marketing experience, including 3+ years leading organic social strategy for a consumer brand.
• A proven record of growing organic social channels, with measurable results.
• Advanced written and spoken Spanish, with the ability to review marketing copy, manage translation agencies, and give cultural guidance to marketing stakeholders.
• Experience building multi-year channel strategies and making the business case for budget.
• Strong analytical skills: you can define KPIs, interpret platform and business data, and make ROI-focused decisions.
• Experience managing agencies, creators, or influencer partnerships.
• Ability to deliver results with limited resources as an individual contributor, working independently across multiple priorities.
• Proficiency with social management and analytics tools (e.g., Sprout Social, Hootsuite, Meta Business Suite, TikTok Business), Microsoft 365, and Jira.

Preferred

• Experience marketing to Hispanic/Latino consumers, including bicultural content strategy.
• Experience in prepaid debit, fintech, banking, or another regulated industry where social content goes through compliance review.
• Experience running influencer or creator programs.
• Familiarity with lifecycle and direct marketing programs.