Responsibilities

• Develop and implement strategic partner marketing plans that amplify Asana’s market presence and align with partner goals.
• Collaborate with partners to build and manage effective co-marketing initiatives, including events, digital campaigns, and content marketing.
• Lead and manage comprehensive joint go-to-market planning and execution to drive successful partner marketing recruitment and retention.
• Establish and maintain strong relationships with key partners, facilitating seamless collaboration and growth.
• Provide partners with training and enablement materials to ensure effective marketing of Asana’s products and solutions.
• Define, track, and analyze key performance indicators to assess the effectiveness of partner marketing initiatives.
• Utilize data-driven insights to continuously refine strategies and enhance the impact of marketing efforts.
• Represent Asana in partner meetings, industry events, and joint initiatives to foster strong alliances and visibility.

Requirements

• You have a Bachelor’s degree in Marketing, Business, or a related field.
• You have 7+ years of experience in partner marketing or related fields, preferably in a B2B SaaS or technology environment.
• You have a strong track record in developing and implementing successful partner-driven marketing strategies.
• Your excellent communication and relationship-building skills allow you to engage stakeholders at all levels effectively.
• You possess an analytical mindset, focusing on data-driven decision-making and measuring program effectiveness.
• Experience with marketing tools and platforms such as Salesforce, Marketo, Tableau.
• You thrive in a collaborative environment and are passionate about driving business growth through innovative partnerships.

Benefits

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences