Responsibilities

• Revenue Strategy & Demand Generation - Build out the overall program strategy to drive business growth from ideation to goal attainment. - Grow the demand generation engine by closely monitoring campaign performance, advising the team to make adjustments, and communicating progress to marketing, leadership, and sales. - Analyze and track team outcomes by generating campaign and program-level reporting on progress toward lead, pipeline, and bookings goals. - Use AI-powered tools to model revenue scenarios, optimize spend allocation, and generate insights that accelerate time to action. - Other duties as assigned.
• Team Leadership & Development - Attract, develop, and retain top-notch talent for the revenue marketing team; be an active member of the marketing leadership team. - Lead the Sales Development team by supporting leaders to recruit, hire, and develop highly talented SDRs and grow the sales pipeline. - Build an AI-first team culture where every marketer uses intelligent tools to improve output quality and campaign velocity.
• GTM Programs & Cross-Functional Partnership - Support the creation of revenue generation sales materials by partnering with product marketing to leverage evolving positioning and messaging. - Strengthen the channel value proposition, positioning Billtrust as the best partner for strategic ecosystem alliances in partnership with channel and strategic alliances teams. - Develop and implement ABM strategies to identify and engage key accounts, collaborating with sales to drive personalized campaigns and accelerate deal velocity.

Requirements

• 12+ years of leadership experience in Revenue Marketing, Demand Generation, or Growth Marketing, preferably in B2B SaaS.
• Proven success owning pipeline targets and delivering measurable revenue impact through marketing programs.
• Data-driven leadership style — uses KPIs and analysis to identify next best actions and communicate results to the C-suite.
• Experience setting AI strategy for a revenue marketing organization and championing AI-first culture at scale.
• Bachelor’s degree required; MBA or advanced degree preferred.

Preferred

• Experience in fintech or accounts receivable space a significant plus.
• Deep knowledge of the latest revenue marketing practices including ABM, digital demand generation, and sales enablement.
• Strong executive presence and ability to work directly with C-suite stakeholders.
• Demonstrated ability to execute cross-functionally with sales, marketing, and third-party partners.

Benefits

• comprehensive health coverage
• competitive retirement
• generous PTO and parental leave
• flexible work options
• meaningful investment in your professional development