Responsibilities

• Revenue & funnel ownership
• Own marketing-sourced and influenced pipeline and iARR targets (new business + expansion), including forecasting, budget allocation, and channel ROI
• Balance Demand Creation (category and awareness plays that create future pipeline) with Demand Capture (high-intent programs that efficiently convert in-market demand) with a clear view of CAC, payback, and Cost to Book by channel.
• Build and optimize the full funnel: lead → MQL/PQL → SAO → closed/won, plus upsell/cross-sell motions
• Own webflow.com performance as our highest leverage pipeline channel: conversion, channel optimization, and demand capture, in partnership with Product and Brand on experience and design.
• Team leadership & org design
• Lead a multi-disciplinary Revenue Marketing org (demand gen, digital channel optimization, field marketing, partner marketing, lifecycle)
• Build and scale a high-performing team aligned to our sales led and partner led motions.
• Partner with peer Marketing Leaders to ensure integrated, end-to-end campaigns rather than siloed programs
• Sales-led growth

Requirements

• 12-15+ years in B2B SaaS revenue marketing, including senior leadership ownership of pipeline and ARR
• Demonstrated ability to synthesize a data diagnosis into a stated strategic thread, and defend that thread.
• Track record of building trust and results with a new team fast, specifically in the first 30 to 60 days. Clear, sized instructions to directs rather than high volume, ambiguous asks.
• Proven ability to operate in a sales-led and partner-led model with visibility into self serve iARR performance; knows how these motions feed each other instead of competing
• Experience building integrated revenue plays (not just channels); can design and run cross-functional plays from concept through enablement to measurement
• Deep analytics and operating rigor: attribution approach, forecasting, budget optimization, experimentation discipline

Preferred

• Have credibility with Sales, Partnership, and Product: Known for creating alignment, clarity, and trust
• AI-native working style: AI-native working style that produces judgement, not just volume. Uses AI to accelerate research and execution, and can articulate where AI output stops and their own synthesis starts.
• Stay curious and open to growth — demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact.

Benefits

• Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
• Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
• Support for every stage of family life . 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
• Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
• Wellness for the whole you. Access to mental health resources, therapy and coaching.
• Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
• Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
• Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.