Responsibilities

• Analyze the Complete Revenue Picture
• Track customer acquisition cost (CAC) and lifetime value (LTV) by channel
• Understand which marketing channels drive the highest-quality leads and best ROI
• Analyze sales funnel metrics and identify conversion bottlenecks
• Identify retention drivers and churn patterns to improve LTV
• Build Revenue Analytics Infrastructure
• Own marketing analytics, sales funnel reporting, and customer retention dashboards
• Manage the marketing tech stack and integrations (Braze, Salesforce, tracking)
• Establish consistent revenue metrics across all functions
• Create executive reporting that enables fast, confident decisions

Requirements

• 7–10+ years of analytics experience
• proven expertise in both marketing analytics and revenue metrics (CAC, LTV, retention)
• Strong SQL and data visualization (Tableau, Looker, PowerBI)
• Deep knowledge of marketing funnel, attribution, and channel analytics
• Expertise in SaaS metrics (CAC, LTV, cohort retention, churn, payback period)
• Hands-on experience with marketing technology (Braze, Salesforce, Google Tag Manager)
• Familiarity with sales funnel and CRM analytics
• Ability to analyze complex customer journeys across channels and touchpoints
• Proven ability to partner with non-technical stakeholders and drive adoption
• Leadership experience managing analytics teams

Preferred

• SaaS or subscription business background