Responsibilities

• drives data-informed marketing strategies that convert fan and donor engagement into increased revenue, attendance, retention, and database growth.
• designs targeted, multi-channel campaigns for ticketing, premium seating, the Terrapin Club, and donor initiatives by aligning inventory, pricing, audience analytics, and creative execution across key internal and external stakeholders, including a close strategic partnership with the Legends sales team.
• Reporting directly to the Deputy Athletics Director / Chief Revenue Officer, this position leverages data-driven insights, pricing strategies, consumer analytics, and CRM management to drive overall revenue growth, maximize attendance, and optimize premium performance.
• Ability to work non-traditional hours, including evenings, weekends, and assigned gameday/event coverage.

Requirements

• Education: Bachelor's degree from an accredited college or university.
• Experience: Eight (8) years of experience in an athletics or higher education setting.
• Three (3) years of supervisory experience.
• Knowledge, Skills and Abilities: Knowledge of intercollegiate athletics administrative structure and responsibilities.
• Knowledge, Skills and Abilities: Knowledge of best practices in supervision and communication.
• Knowledge, Skills and Abilities: Skill in oral and written communication.
• Knowledge, Skills and Abilities: Skill in the use of Microsoft Office and Google Suite products.
• Knowledge, Skills and Abilities: Ability to multitask and prioritize within unit and department environment as well manage large-scale athletics-related projects.

Preferred

• Experience in Power 4 intercollegiate athletics, professional sports, live entertainment, ticketing, hospitality, or another consumer revenue business, including knowledge of intercollegiate athletics administrative structures.
• Hands-on experience with ticketing systems, CRM platforms, marketing automation tools, digital advertising platforms, and business intelligence/analytics tools.
• Experience developing customer acquisition, segmentation, lifecycle, retention, and direct-to-consumer revenue strategies (ticket sales, premium seating, fundraising, membership).
• Demonstrated experience managing meaningful paid-media budgets and evaluating return on marketing investment (ROMI).