Marketing Manager - Lifecycle & CRM Strategy

Responsibilities

• Own the lifecycle marketing strategy for various journeys and campaigns across all channels — managing deadlines and timelines, keeping stakeholders and teammates in close coordination, and driving campaigns across the finish line
• Own campaign launch communications to leadership and peers, and lead performance follow-ups — translating results into clear, actionable takeaways that inform the next iteration
• Maintain up-to-date journey maps for your owned audiences — tracking creative changes, subject lines, and snapshot data to ensure accuracy and alignment across the team
• Design iterative experimentation plans for 20+ existing lifecycle & behavioral journeys, analyzing results and developing actionable insights to continuously optimize targeting and personalization
• Stay on top of industry trends and evolving best practices to ensure campaigns are always improving and informed by what's working across the landscape
• Operate within a highly technical organization where deep data fluency is expected — you should know your data inside and out
• Understand how data flows into Iterable via our data warehouse or custom events, and partner with Product and Engineering on technical requirements for your projects
• Bring a natural curiosity to problem-solving, proactively catching errors and discrepancies before they impact performance
• Bring a strong background in data and analytics, working closely with the ADI team to maintain tight alignment across projects, Tableau optimizations, and data accessibility and reliability for CRM use cases
• Support data investigations and assist team members with QA across Tableau, Iterable, and Snowflake — helping resolve underlying data issues and flagging discrepancies to the team as needed

Requirements

• 5+ years of lifecycle, CRM or retention marketing experience and end-to-end campaign management - from conception to execution and everything in between.
• A dynamic and critical thinker who understands the broader macro view of business objectives, but skilled at managing detailed projects to completion
• You can lead with influence, communicate your ideas with clarity, and present findings and wins confidently to leadership and the broader organization on a regular basis.
• Strong project management background; experience collaborating across multiple departments to execute projects.
• Ability to work quickly and independently while under deadline pressure and follow through on assignments.
• You thrive in an agile, test-and-learn environment, you’re curious and inquisitive by nature and can advocate for—and adopt— new marketing solutions as needed.
• Strong analytical and quantitative skills with a demonstrated ability to interpret and leverage data to drive decision making; hands-on experience with data reporting platforms such as Tableau or Amplitude required.
• Must have experience working within marketing automation software such as Iterable or Braze
• BA/BS required

Preferred

• Nice to have familiarity with automation, AI, and machine learning features within CRM tools to improve personalization and operational efficiency