Marketing Manager

Responsibilities

• Lead local marketing strategy and support across Head to Toe Brands’ portfolio of franchise locations.
• Serve as a strategic marketing partner to franchisees, providing coaching and recommendations based on individual location goals, challenges, and performance.
• Develop actionable local marketing plans designed to support lead generation, customer acquisition, sales, membership growth, and retention.
• Provide elevated marketing support and coaching for priority or underperforming franchise locations, identifying opportunities and creating clear action plans for improvement.
• Lead local marketing onboarding for new franchise locations, helping owners build and execute pre-opening, grand opening, and post-opening marketing plans.
• Evaluate results from local marketing tests and pilots and make recommendations on whether and how successful tactics should be scaled across the franchise system.
• Develop scalable local marketing programs, playbooks, processes, and resources that enable franchisees to confidently execute marketing within their markets.
• Analyze location and market-level marketing performance to identify trends, opportunities, and areas requiring additional support.
• Translate marketing performance and franchisee feedback into actionable insights and recommendations for Marketing leadership.
• Identify recurring franchisee challenges and use those insights to improve marketing programs, resources, training, and processes across the organization.

Requirements

• 3-5 years of experience in marketing, with experience in local marketing, franchise marketing, field marketing, multi-location marketing, or a related discipline strongly preferred.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred, or equivalent relevant experience.
• Demonstrated ability to develop marketing strategies and translate them into clear, actionable plans.
• Experience advising, coaching, or partnering with business owners, operators, field teams, or other non-marketing stakeholders.
• Strong understanding of local marketing channels and tactics, including digital marketing, paid media, local search, reputation management, email, direct mail, community partnerships, events, and grassroots marketing.
• Strong analytical skills with the ability to interpret marketing and business performance, identify trends, and make actionable recommendations.
• Excellent written, verbal, and presentation skills with the ability to communicate marketing concepts clearly to audiences with varying levels of marketing expertise.
• Comfortable navigating challenging conversations and providing clear, confident recommendations to franchise owners and stakeholders.

Preferred

• Experience within a franchise, multi-location, beauty, wellness, fitness, hospitality, or service-based organization is a plus.
• AI-native mindset with a passion for leveraging AI tools to improve productivity, streamline processes, solve problems, and enhance marketing execution.

Benefits

• Medical
• Dental
• Vision