Marketing Manager - North America

Responsibilities

• Qualified executive leads, and their progression to sales opportunities, against a quarterly target
• Measurable return on your allocated North American marketing budget
• A growing, engaged audience of senior higher education leaders across North America
• Studiosity's visibility in the US conversation on learning, assessment and AI
• Growth in organic traffic and inbound enquiries from North American institutions
• Case studies and proof points from North American partners, against annual targets
• North American content that earns its place in the global program
• An agreed lead definition and handoff process with the VP North America
• Clear reporting on what each channel contributes to pipeline
• A consistent monthly flow of qualified executive leads to target, and an audience and content program that scales in step with the global brand.

Requirements

• 10+ years in B2B marketing, with ownership of lead targets and budget
• A track record of building an organic audience among senior professionals on LinkedIn and other digital channels, supported by paid where it earns its place
• Strong writing and editorial judgment, and the discipline to publish on a schedule
• Experience engaging senior audiences in considered, multi-stakeholder decisions (enterprise SaaS, government, healthcare, professional services or higher education)
• Working knowledge of marketing automation and attribution
• Commercial judgment, and the confidence to reallocate spend based on results
• Market entry or scale-up experience is a strong advantage
• Higher education experience is useful but not required. If you've built credibility with expert, senior audiences, you'll learn the sector quickly.

Benefits

• Insurance benefits and 401k matching.