Marketing Manager- B2B

Responsibilities

• Execute field and on-campus marketing events (30%). Deliver field marketing events across the United States and Canada in partnership with the North America Sales team, including tradeshows, university roadshows, institutional open days, and professional association events.
• Own the Sales-facing elements of event delivery, including messaging, pre-event briefings, stakeholder alignment, and post-event follow-up.
• Work closely with the Event Manager, who supports event logistics, to deliver a seamless end-to-end event experience.
• Support new business development and existing customer engagement through relevant, well-executed field activations.
• Partner with Sales to support pipeline generation (25%). Collaborate daily with the North America Sales team to align marketing execution with territory priorities, target accounts, and commercial objectives.
• Attend regular Sales meetings to stay informed about account activity, upcoming opportunities, and campaign requirements.
• Ensure timely and accurate MQL handoffs, supporting lead follow-up and providing relevant campaign collateral and activation materials.
• Maintain clear communication with Sales on campaign timelines, event activity, lead status, and follow-up requirements.
• Execute digital campaigns and manage agency activity (20%). Build and activate multi-channel B2B campaigns across professional medical and SciTech digital product portfolios using Marketo.
• Execute email programs, paid media campaigns, landing page updates, and digital content in line with briefs and timelines agreed with the AMD.

Requirements

• 3–5 years of B2B marketing experience, ideally within education, healthcare, publishing, or a related sector.
• Hands-on experience executing multi-channel marketing campaigns from brief through delivery.
• Experience delivering field marketing events, on-campus activations, tradeshows, and other in-person marketing activities.
• Practical experience using Marketo or an equivalent marketing automation platform (MAP) for campaign build, execution, and reporting.
• Experience with Salesforce CRM for lead tracking, MQL management, and activity reporting is desirable.
• Experience using Adobe Analytics, Google Analytics, or equivalent tools to monitor and report on campaign performance.
• Experience coordinating agencies, vendors, and internal stakeholders is an advantage.
• Proficiency in Marketo or an equivalent marketing automation platform.
• Working knowledge of Salesforce CRM and lead management processes.
• Strong Excel skills, including data analysis, manipulation, and reporting.

Preferred

• Salesforce CRM for lead tracking and activity reporting is desirable.
• Experience coordinating agencies, vendors, and internal stakeholders is an advantage.
• AI fluency and an interest in leveraging AI agents and automated workflows to improve marketing execution and efficiency.

Benefits

• The pay range for this position is between $82,000 - $107,000 USD annually, However, base pay offered may vary depending on job-related knowledge, skills, experience, and location. An annual bonus plan may be provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered.