Marketing Specialist

Responsibilities

• Help plan, coordinate, and execute marketing campaigns and initiatives that support the Association's business objectives and strategic priorities.
• Create and distribute marketing collateral, communications, and content across digital and traditional platforms to promote products, services, and business initiatives.
• Support customer insight and engagement efforts.
• Develop messaging and content that generates awareness, strengthens brand recognition, and supports lead generation efforts.
• Utilize digital marketing platforms to create, schedule, publish, and monitor marketing content and initiatives.
• Track, analyze, and report on campaign performance to evaluate effectiveness and identify opportunities for improvement.
• Build and maintain strong internal and external relationships to develop strategic marketing solutions and support organizational goals.
• Serve as a marketing representative and resource on assigned projects, committees, programs, and cross-functional workgroups.
• Assist with marketing operations, including reporting, presentation development, platform maintenance, event coordination, resource development, and data management activities.
• Recommend marketing best practices, contribute to communication strategies, and support the successful execution of internal and external marketing plans.

Requirements

• Strong written and verbal communication skills with the ability to write clearly, effectively, and creatively for a variety of audiences.
• Demonstrated writing, editing, proofreading, and content development abilities.
• Strong organizational and project management skills with the ability to manage multiple priorities effectively.
• Knowledge of marketing, advertising, digital marketing, and social media strategies and tactics.
• Effective presentation and relationship-building skills.
• Ability to think critically, solve problems, and identify creative solutions to business challenges.
• Ability to thrive in a highly collaborative, fast-paced environment.
• Ability to travel for branch offices, farm visits, events, training, and other business activities as needed.
• Knowledge of agricultural production and economic factors affecting the region preferred. Farm Credit and agricultural background preferred.
• Adaptable and flexible to a changing work environment.

Preferred

• Knowledge of agricultural production and economic factors affecting the region preferred. Farm Credit and agricultural background preferred.

Benefits

• Medical insurance with dental and vision care options
• 401 (k) with significant employer matching
• Paid time off, holidays and volunteer time to support work/life balance
• Tuition reimbursement and training opportunities
• Student loan reimbursement
• Leadership and career development opportunities
• Paid maternity and bonding leave