Head to Toe Brands

Head to Toe Brands was created in 2024 by global private equity firm, The Riverside Company, to ignite the growth of franchised brands in the beauty and wellness industry. With over 200 locations, the Head to Toe portfolio currently includes The Lash Lounge, Bishops Cuts / Color and Frenchies Modern Nail Care.At HTT, we believe that true beauty in business comes from authentic relationships and shared success. Our franchise model is founded on the belief that by investing in our franchisees' growth, offering consistent support, providing best-in-class resources and innnovations, and nurturing a collaborative community, we create amazing opportunities for everyone involved—our partners, their clients, and the beauty industry overall.Beauty is our medium, relationships and growth are our masterpieces.