Marketing Manager, Get Blue

USA (Remote)

$105K/yr – $125K/yrManager7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own multi-channel brand storytelling for Water.org Get Blue campaigns with a partner-led growth lens; translate fundraising goals into compelling briefs and integrated experiences across social, paid, PR, and creator channels.

  • Brand storytelling and multi-channel campaign leadership across social, paid, PR, and creator platforms
  • Co-branded partner marketing leadership with GTM plans across social, influencer, paid media, and PR
  • Cross-functional orchestration with internal and external partners to ensure brand consistency and timely execution

Job Description

Responsibilities

  • Brand Strategy & Campaign Development: Partner with the Head of Get Blue to define campaign strategy and creative direction, translating fundraising and awareness goals into clear, compelling briefs
  • Integrated & Partner Marketing: Lead marketing strategy for co-branded campaigns with major corporate partners, embedding giving into consumer experiences across retail, e-commerce, media, and digital channels
  • Cross-Functional Collaboration: Lead the development of integrated, multi-channel campaigns across social, paid, PR, and creator platforms
  • Cross-Functional Collaboration: Bring a strong storytelling lens to all work, ensuring the human impact of water access remains central to campaign narratives
  • Cross-Functional Collaboration: Develop and execute go-to-market plans across social, influencer, paid media, and PR
  • Cross-Functional Collaboration: Identify opportunities to expand reach through partner activations and brand collaborations, and support partnership pitches with creative concepts and campaign frameworks

Requirements

  • Bachelor’s degree (or equivalent experience) in marketing, communications, or a related field
  • 7+ years of progressive experience in brand, integrated, or partner marketing, with a track record of launching multi-channel campaigns across paid, owned, and earned channels
  • Experience developing and managing co-marketing campaigns with major corporate partners, including writing creative briefs and leading external agency relationships
  • Strong storytelling, presentation, and written communication skills, with the ability to bring ideas to life for diverse audiences
  • Proficiency in English (written and verbal) and familiarity with Microsoft 365 tools (Outlook, Word, PowerPoint, Teams, SharePoint, OneDrive)
  • Travel Requirements: Up to 25% of domestic and international travel

Preferred

  • You’ve brought campaigns to life that connect brands directly with consumers in meaningful ways
  • You understand how to integrate into real-world customer journeys (retail, digital, content, or product experiences)
  • You’re both strategic and hands-on—comfortable shaping ideas and executing them
  • You’re energized by the opportunity to use your marketing skills to drive real social impact

Benefits

  • Salary/Benefits
Water.org logo

Water.org

4.0 Glassdoor

We believe there's a smart way to end the global water crisis. Millions of people around the world could get access to safe water or improved sanitation in their homes with the help of small, affordable loans. That's why we created smart, financial solutions to address the water crisis. Water.org created a way for families in need to get lasting access to safe water and sanitation through affordable financing, something we call WaterCredit. With your support, we can help empower people around the world with hope, health, and the opportunity to break the cycle of poverty. Join us at Water.org

Founded in 1990
Kansas City, Missouri, USA
1.1K employees (34 in marketing)
73% recommend to a friend

Traffic Signals

Monthly Visitors
100.8K
Monthly Google Ads Budget
$158.3K
Traffic Source Mix
Search
42.9%
Direct
44%
Referral
8%
Social
4%
Paid
1%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
28 (3% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$17.3M
Last Raise
$2.1M
Grant, 2 years ago

Funding History

  • Mar 2024
    Grant • $2.1M
  • Oct 2023
    Grant • $10M
  • Jul 2022
    Grant • $150K

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