Marketing Manager

Responsibilities

• Lead and manage a team of approximately 5–8 Marketing Specialists and Senior Marketing Specialists, providing day-to-day leadership, coaching, mentorship, and performance management.
• Establish clear expectations and accountability while creating an environment that supports collaboration, professional growth, and high performance.
• Understand the individual strengths, development opportunities, and career goals of team members and provide meaningful coaching and stretch opportunities.
• Conduct regular one-on-ones, provide ongoing feedback, support performance reviews, and address performance or behavioral concerns when necessary.
• Support onboarding and training of new team members and reinforce Property Marketing COE processes, tools, standards, and best practices.
• Identify opportunities to strengthen the team's marketing expertise, strategic thinking, project management, client service, and communication skills.
• Foster a collaborative team culture that encourages knowledge sharing, problem solving, and partnership across markets and disciplines.
• Serve as a senior marketing resource and strategic advisor to Marketing Specialists, Brokerage Teams, and key stakeholders.
• Guide the development of property marketing strategies that align with client objectives, target audiences, positioning, and overall business goals.
• Help team members translate complex property information, market dynamics, and brokerage objectives into clear and compelling marketing strategies and campaigns.

Requirements

• Bachelor's degree and 5-8 years of senior-level marketing experience
• Previous experience managing, mentoring, or leading marketing professionals strongly preferred.
• Commercial Real Estate marketing experience strongly preferred.
• Experience working in a fast-paced, client-facing, professional services, agency, or sales-driven environment preferred.
• Strong understanding of integrated marketing strategy, including branding, print and digital marketing, email marketing, websites, presentations, advertising, and other property marketing channels.
• Strong people leadership skills with demonstrated ability to coach, develop, motivate, and hold team members accountable.
• Ability to effectively manage both high-performing employees and employees who require additional coaching, direction, or performance management.
• Strong business acumen and ability to understand brokerage and client objectives and translate them into effective marketing strategies.
• Excellent project management, organizational, and prioritization skills with the ability to oversee multiple projects, priorities, and team workloads simultaneously.
• Strong interpersonal and communication skills with the confidence to work directly with senior brokerage professionals, clients, leadership, and cross-functional partners.

Benefits

• Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work.
• In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.