Marketing Manager

Responsibilities

• Design and implement comprehensive digital marketing campaigns utilizing SEO tools, Google Ads, Facebook Advertising, and paid search marketing strategies to maximize reach and ROI.
• Manage website content and ensure optimal performance using WordPress, content management systems, HTML, CSS, and website management tools.
• Conduct keyword research and SEO audits to improve organic search rankings through SEO best practices and technical proficiency.
• Oversee social media marketing efforts by creating engaging content, managing social media advertising campaigns, and analyzing performance metrics across platforms.
• Utilize analytics tools such as Google Analytics, Google Tag Manager, and web analytics reporting to monitor campaign effectiveness and optimize marketing strategies accordingly.
• Coordinate email marketing initiatives using marketing automation platforms to nurture leads and enhance customer retention.
• Lead creative development using Adobe Creative Suite (Photoshop, Illustrator) for graphic design and content creation to support branding efforts.
• Manage paid advertising campaigns across multiple channels including SEM, paid advertising campaign management, and social media advertising campaigns for targeted outreach.
• Track key performance indicators (KPIs), generate detailed reports on marketing analytics, and recommend data-driven improvements for ongoing campaigns.
• Collaborate with cross-functional teams on e-commerce initiatives and web analytics to enhance user experience and conversion optimization efforts.

Requirements

• Proven experience in digital marketing with a strong understanding of SEO tools, SEM, Google Ads (AdWords), Google Analytics, and web analytics reporting.
• Proficiency in website management platforms such as WordPress; familiarity with HTML, CSS, and content management systems is essential.
• Skilled in content creation with a keen eye for graphic design using Adobe Photoshop or Adobe Creative Suite applications.
• Demonstrated success managing social media marketing campaigns across platforms like Facebook Advertising and social media management tools.
• Experience with paid advertising campaign management including paid search marketing and social media advertising campaigns.
• Strong analytical skills with the ability to interpret data from Google Analytics, marketing automation systems, and other web analytics tools for performance optimization.
• Technical proficiency in website setup, digital campaign setup, Google Tag Manager, and performance marketing techniques.
• Excellent communication skills coupled with the ability to lead projects independently while collaborating effectively within teams.
• Knowledge of B2B marketing strategies is a plus; familiarity with digital marketing campaign setup for e-commerce is highly desirable.

Preferred

• Knowledge of B2B marketing strategies is a plus; familiarity with digital marketing campaign setup for e-commerce is highly desirable.

Benefits

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance