Marketing Manager, Affiliate and Creator

Responsibilities

• Own new-customer goals for influencer and affiliate across the US, Canada, UK, and emerging EU markets, and contribute to awareness goals, holding CAC to the LTV-based payback target for each channel.
• Set the strategy for the affiliate content and performance partnership (performance PR + CPA influencer) based affiliate channel and manage the partners in it. Recruit and onboard new partners, set commission structures and incentives, and decide which partner types earn investment and which get cut. Test hybrid deals that pair a flat fee with performance pay.
• Protect the affiliate program from fraud, promo code abuse, and policy violations through tracking, monitoring, and partner audits with the help of our agency.
• Own media amplification of top-performing creator content through whitelisting and partnership ads across media platforms, including audience targeting, media strategy, and campaign planning. Keep one shared campaign strategy with Brand Social so a launch reads as one story wherever a customer sees it.
• Partner with Brand Social on creator selection and relationship management. Review agency partner recommendations and, as needed, help source, vet, and contract creators, negotiating rates, deliverables, exclusivity, and usage rights with Legal and Finance.
• Partner with Brand Social to build and manage a tiered influencer program, from nano and micro creators at volume to proven creators on trackable links, with clear criteria for moving creators up a tier.
• Partner on the creator experience, including briefs, content approvals, and on-time payments, so top creators want to keep working with Rover.
• Amplify community and creator content through paid where it supports our goals, working with Brand Social and Community teams.
• Share agency management with Brand Social. Lead day-to-day conversations with influencer and affiliate agency partners for your areas of focus, holding them accountable for strategy, execution, and performance against goals.
• Contribute to RFPs and agency selection for influencer and affiliate agencies and platform vendors. Help define requirements, evaluate proposals, and recommend partners.

Requirements

• 8+ years of experience in influencer and affiliate marketing, managing combined budgets of $5M+, with a track record of balancing direct response and brand metrics.
• Experience executing programs across the US and international regions, specifically Canada, the UK, and the EU.
• Comfortable presenting to senior stakeholders and translating platform and network jargon into concise, high-level recommendations.
• Bachelor's degree required. A master's degree in a quantitative or business field is a plus, and equivalent work experience counts too.
• Direct experience selecting and managing influencer and affiliate agencies. You have run RFP processes, validated agency work, and held partners accountable for results.
• Hands-on experience with affiliate networks, tracking platforms, and creator management tools (such as Rakuten, Impact, CreatorIQ, or similar).
• Deep affiliate knowledge. You know the partner types, commission models, and fraud risks, and you can tell which partners drive new customers and which just capture existing demand.
• Direct experience working with creators. You understand usage rights and know the difference between paid social, paid partnerships, and whitelisting.
• A track record with ecommerce or marketplace brands, fluent in both funnel metrics such as ROAS, CAC, LTV, and eCPM, and brand health metrics such as awareness and consideration.
• Measurement Fluency: Hands-on experience with geo-uplift testing, MMM, and multi-touch attribution, and turning the results into action.

Preferred

• Experience with pet or on-demand marketplace brands specifically.
• Experience with ambassador, community, or talent partnerships.
• Experience with performance partnerships, co-marketing, or mobile marketing.

Benefits

• Competitive compensation package, including medical, dental, and vision insurance
• 401k match
• Long-term incentive plan with a company performance-based cash payout
• Flexible PTO
• Commuter benefits
• Bring your dog to work (and unlimited puppy time)
• Pet benefits, including $1000 toward adopting your first dog or cat
• Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches monthly
• Regular team activities performed in-person and virtually