Marketing Ops Analyst
Honeycomb.io
USA (Remote)
$126K/yr - $148K/yrIn-houseFull-timeMid level3+ years exp.
3 hrs ago
Marketing, Manager
USA (Remote)
$118K/yr – $147K/yrSenior Level5+ years expFull time
Posted 6 months ago
Job Summary
Lead marketing for a healthcare-focused brand with content, campaigns, and channel strategy to drive awareness, pipeline, and talent attraction.
- Own cross-channel campaigns and content that support top-of-funnel lead generation.
- Must-have: 5+ years in healthcare marketing/communications with strong writing samples.
- Standout: Leadership of content creation and multi-channel program execution.
Job Description
Responsibilities
- Develop and execute marketing strategies to increase brand and solution awareness, drive leads to the top of the sales funnel, and attract top talent
- Design and manage all promotional and digital marketing campaigns across various channels, including social media, content marketing, and advertising
- Ensure full understanding of Acentra Health offerings and solutions and develop clear, persuasive, and articulate messaging and content across a variety of media and formats. Research clinical, technical, or business topics as necessary to ensure complete and accurate content
- Produce high-quality, error-free, short- and long-form content
- Adhere to efficient processes for the review and approval of content. Comply with claims, disclosures, industry/regulatory reviews as needed, etc.
- Collaborate with marketing team members to research and adopt new channels, methods, and platforms that optimize marketing, brand awareness, and earned media
- Support the development of new channel strategies and materials for audiences such as brokers and consultants.
- Develop and execute conference, tradeshow, and client event strategies, from pre-event promotion to on-site execution and post-event follow-up
- Generate and maintain website content for all audiences. Optimize content for traditional and artificial intelligence search
- Ensure adherence to brand and writing style/usage guidelines and product and unit naming conventions
Requirements
- Bachelor’s degree (Communications, English, Marketing, or similar)
- 5+ years of experience in marketing and/or communications for a healthcare or insurance organization
- Excellent writing skills as evidenced by writing samples submitted with application
Preferred
- Ability to adapt to changing market conditions and lead others to do so
- Ability to develop plans and translate business objectives into effective marketing strategies
- Ability to work independently
- Ability to work within deadlines and under pressure
- Demonstrated success building integrated campaigns that drive measurable pipeline and revenue
- Excellent editing and self-editing skills; meticulous about clarity, structure, and grammar
- Excellent project management, communication, interpersonal, and stakeholder management skills
- Excellent verbal and written communication skills, with the ability to present complex ideas clearly and build consensus, as well as align and communicate with supervisors and team members
- Experience with publicly funded healthcare programs
- Proficiency with marketing analytics tools and metrics
- Understanding of digital channels, marketing technologies, SEO, content, and other growth techniques
Benefits
- comprehensive health plans
- paid time off
- retirement savings
- corporate wellness
- educational assistance
- corporate discounts
- and more
Acentra Health
Acentra Health combines knowledge, clinical expertise, and technological ingenuity to modernize the healthcare experience for public and commercial partners and their priority populations. From designing and developing advanced claims, encounter, and provider solutions that drive efficiency and cost savings to delivering clinically focused service models for care management and quality oversight, Acentra Health is accelerating better outcomes. Acentra Health is backed by Carlyle (NASDAQ: CG), a global investment firm.
Salaries
Posted range
$118K/yr – $147K/yr
Taken straight from the job posting.
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
