Marketing, Manager at Acentra Health | USA | $118K/yr – $147K/yr

Marketing, Manager

USA (Remote)

$118K/yr – $147K/yrSenior Level5+ years expFull time

Posted 4 months ago

Job Summary

Lead marketing for a healthcare-focused brand with content, campaigns, and channel strategy to drive awareness, pipeline, and talent attraction.

Own cross-channel campaigns and content that support top-of-funnel lead generation.
Must-have: 5+ years in healthcare marketing/communications with strong writing samples.
Standout: Leadership of content creation and multi-channel program execution.

Job Description

Responsibilities

Develop and execute marketing strategies to increase brand and solution awareness, drive leads to the top of the sales funnel, and attract top talent
Design and manage all promotional and digital marketing campaigns across various channels, including social media, content marketing, and advertising
Ensure full understanding of Acentra Health offerings and solutions and develop clear, persuasive, and articulate messaging and content across a variety of media and formats. Research clinical, technical, or business topics as necessary to ensure complete and accurate content
Produce high-quality, error-free, short- and long-form content
Adhere to efficient processes for the review and approval of content. Comply with claims, disclosures, industry/regulatory reviews as needed, etc.
Collaborate with marketing team members to research and adopt new channels, methods, and platforms that optimize marketing, brand awareness, and earned media
Support the development of new channel strategies and materials for audiences such as brokers and consultants.
Develop and execute conference, tradeshow, and client event strategies, from pre-event promotion to on-site execution and post-event follow-up
Generate and maintain website content for all audiences. Optimize content for traditional and artificial intelligence search
Ensure adherence to brand and writing style/usage guidelines and product and unit naming conventions

Requirements

Bachelor’s degree (Communications, English, Marketing, or similar)
5+ years of experience in marketing and/or communications for a healthcare or insurance organization
Excellent writing skills as evidenced by writing samples submitted with application

Preferred

Ability to adapt to changing market conditions and lead others to do so
Ability to develop plans and translate business objectives into effective marketing strategies
Ability to work independently
Ability to work within deadlines and under pressure
Demonstrated success building integrated campaigns that drive measurable pipeline and revenue
Excellent editing and self-editing skills; meticulous about clarity, structure, and grammar
Excellent project management, communication, interpersonal, and stakeholder management skills
Excellent verbal and written communication skills, with the ability to present complex ideas clearly and build consensus, as well as align and communicate with supervisors and team members
Experience with publicly funded healthcare programs
Proficiency with marketing analytics tools and metrics
Understanding of digital channels, marketing technologies, SEO, content, and other growth techniques

Benefits

comprehensive health plans
paid time off
retirement savings
corporate wellness
educational assistance
corporate discounts
and more

Acentra Health

Acentra Health combines knowledge, clinical expertise, and technological ingenuity to modernize the healthcare experience for public and commercial partners and their priority populations. From designing and developing advanced claims, encounter, and provider solutions that drive efficiency and cost savings to delivering clinically focused service models for care management and quality oversight, Acentra Health is accelerating better outcomes. Acentra Health is backed by Carlyle (NASDAQ: CG), a global investment firm.

Founded in 1994

McLean, Virginia, USA

1.7K employees (31 in marketing)

www.acentra.com