Marketing Intern - Social Media

Responsibilities

• Social Media Content Creation
• Assist in planning, creating, editing, and publishing engaging content across Yami’s Chinese social media channels, particularly on Rednote
• Create short-form videos, photos, Reels, Stories, and other social media content featuring Yami's products and campaigns.
• Stay up to date with social media trends, viral content, trending audio, and platform features to identify creative content opportunities.
• Support the social media content calendar and ensure content aligns with marketing campaigns, seasonal trends, and product promotions.
• Help monitor audience comments, messages, and engagement to build positive relationships with Yami's online community.
• Assist in developing creative concepts, video scripts, captions, visuals, and short-form video content through both manual creation and AI-powered tools.
• Social Media Campaigns & Influencer Marketing
• Support the planning and execution of social media campaigns to increase brand awareness, engagement, and customer acquisition.
• Assist in researching and identifying relevant influencers, content creators, and potential brand partners on Rednote.

Requirements

• Currently pursuing or have completed a Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field, or a recent graduate
• Strong interest in social media marketing, digital content creation, and influencer marketing
• Familiarity with Rednote and current social media trends
• Experience creating and editing short-form videos, photos, or other digital content through coursework, personal projects, or previous internships
• Familiarity with content creation and editing tools such as CapCut, Canva, Adobe Creative Suite, or similar platforms is a plus
• Excellent written and verbal communication skills in English and Mandarin
• Fully Onsite M-F in the Brea office/ in offline events
• 40 hours/ week, 3-month term with the possibility to extend/ transfer to a full-time position
• Creative, detail-oriented, organized, and eager to learn
• Ability to manage multiple tasks, meet deadlines, and collaborate with team members

Benefits

• Coffee and snacks
• On-site gym, pool, and game rooms
• Real-world marketing experience in a fast-paced, high-growth company