Marketing Information Manager I – Campaign Planner

Responsibilities

• Project management
• Data exploration
• Population sizing
• Data extraction
• Design of experiment (DOE)
• Legal review of data usage
• Offline/online channel management
• Capturing strategic ideas, identifying key data sources, converting specifications into code, and running initial pre-sizing analytics of the opportunity
• Be the Subject Matter Expert (SME) for the product eligibility parameters of the particular product or service being targeted
• Understand the permissible/legal use of the data used for targeting to ensure alignment with all necessary legal/risk/compliance expectations

Requirements

• Basic understanding of relational database structures and principles
• Basic exposure and/or experience using Python, SAS, SQL, UNICA, Salesforce Marketing Cloud or other database access tools with a strong desire to build even greater proficiency in these types of tools
• Ability to build and interpret business requirements documents (BRD) and translate defined requirements into detailed targeting specifications
• Detail oriented
• Excellent verbal and written communication skills
• Comfortable communicating complex issues to a wide variety of both technical and non-technical audiences, front line workers and senior executives in either one to one or group settings
• Experience working in a fast-past environment and managing multiple priorities
• Project management experience
• Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

Preferred

• Knowledge of direct marketing campaign process including DOE construction, campaign design, measurement and tracking
• Experience working in the financial industry
• Willing to question the status quo and take assignments to lead a group of peers on capability improvement initiatives
• Ability to translate defined requirements into detailed targeting specifications
• Experience with Python, SAS, SQL, UNICA, Salesforce Marketing Cloud or other database access tools.

Benefits

• Benefits
• We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.