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Bank of America

Brand

4.0
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

Bank of America is one of the world's largest financial institutions, serving individuals, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company serves approximately 56 million U.S. consumer and small business relationships. It is among the world's leading wealth management companies and is a global leader in corporate and investment banking and trading.This LinkedIn company page is moderated. For more information, please visit: https://bit.ly/32FDdQr.For account issues, please visit: https://bit.ly/2GeTIeP.
Founded in 1998
Charlotte, North Carolina, USA
235K employees
www.bankofamerica.com
76% recommend to a friend
72% positive business outlook

People

Marketing team tenure

Median tenure

4 years

Leader tenure

1 years

Across 102 marketing employees

Marketing leadership

Michael Thomas
Senior Vice President Marketing - CMO Enablement / MarTech Strategy
At the company for 6 years 9 months
Malini Petersen
Malini Petersen
Senior Vice President, Head of Business Controls, Enterprise Marketing
At the company for 23 years 2 months
Marcia Carneiro
Marcia Carneiro
SVP, Senior Marketing Director
At the company for 16 years 2 months
Alyson Tagliaferri
Alyson Tagliaferri
SVP, Senior Marketing Director of Financial Center Marketing
At the company for 9 years 5 months

Hiring activity

Open marketing jobs over time

67 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$3.6B

Last raise

$388M

Post IPO Debt, 1 years ago

Funding history

Feb 2025

Post IPO Debt Bank Of America · $388M

Nov 2024

Post IPO Debt Bank Of America · $2B

Jul 2020

Post IPO Equity Bank Of America · $400M

Jul 2020

Post IPO Equity Bank Of America · $800M

Dec 2018

Post IPO Equity Bank Of America

Audience

Monthly website visitors
110.9M
Month over month+11.7%
Quarter over quarter+5.6%
Top sourceDirect (77%)
Ad budget per month$4.8M
Average search rank48.8
Traffic source mix
Direct
77%
Search
19.2%

News

Portland Timbers Enter Multi-Year Community Impact Partnership with Bank of America
Dec 9, 2025 • PR Newswire
Bank of America expands crypto access for wealth management clients
Dec 4, 2025 • Reuters
BofA Offers Exclusive FIFA World Cup 2026™ Custom Card Design and First Year Bonus Offer Available to New Cardholders
Dec 4, 2025 • Bank of America

Links

www.bankofamerica.comLinkedInCrunchbaseX (Twitter)
Glassdoor

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Headcount +13.5% year over year
Referral
2.6%
Social
0.8%
Paid referral
0.3%

LinkedIn followers

Follower count and growth

Total followers

3.3M

12-mo growth

—

Monthly growth

+1.3%

Salaries

Typical salary range

$99,000 – $160,000

/ yr

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Open positions67 open marketing positions

Bank of America logo

Email Channel Execution - Sr. Market Info Specialist

Bank of America

Alabama, USA (Hybrid)

$86K/yr - $120K/yrIn-houseFull-time
1 day ago
Bank of America logo

Marketing Information Manager I – Campaign Planner

Bank of America

Chandler, AZ (Hybrid)

$91K/yr - $131K/yrIn-houseFull-timeEntry level
12 days ago
Bank of America logo

Marketing Manager – Wealth Advisor Marketing

Bank of America

Alabama, USA (Hybrid)

$90K/yr - $128K/yrIn-houseFull-timeMid level3+ years exp.
13 days ago
Bank of America logo

Merrill Financial Solutions Advisor (Partially Licensed) - Charlotte & Associates Market

Bank of America

Charlotte, NC

In-houseFull-time
2 weeks ago
Bank of America logo

Communications Manager II – Local Markets

Bank of America

Boston, MA (Hybrid)

$98K/yr - $154K/yrIn-houseFull-time
2 weeks ago
Bank of America logo

CashPro Go-To-Market Strategy Product Associate

Bank of America

Chicago, IL (Hybrid)

$86K/yr - $114K/yrIn-houseFull-time
2 weeks ago
View all 67 jobs

Bank of America insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1998
Headquarters
Charlotte, North Carolina
Employees
10001+
13.5% growth last 12mo
Marketing team
—
99 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Growing 13.5%
LinkedIn headcount is up 13.5% over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Growing 13.5% last 12 months · More mature
Trend
2023-02-27 -> 2026-02-16
Headcount (12 months)
+13.5%
Last funding round
13 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
110.9M
Month over month+11.7%
Quarter over quarter+5.6%
Top sourceDirect (77%)
Traffic source mix
Direct
77%
Search
19.2%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
99 competitor sites
Search traffic: 6.1M organic clicks / 1.2M paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+186,724
Ad budget per month
$4.8M
Average search rank
48.8
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

3.3M

12-mo growth

—

Monthly growth

+1.3%

Job openings

Shows open jobs, growth, and role changes.

Main result
28 open jobs
Open jobs trend: —
Trend

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown
We need LinkedIn role growth data for marketing-related functions.

Visible marketing levels

Shows title levels we can see from saved marketing people.

This is a simple level map from saved marketing job titles. It is not the full team map.
Top visible leader
Andrew Schell
Senior Vice President, High Net Worth Marketing Transformation at Bank of America
Visible levels
VP
67 people
Andrew SchellMichelle NeverdonPaul TullyKelly Dohertyand 63 more
Head
4 people
Steve TurnerJoseph CorrieroDamon D WebberPaul Rice
Director
6 people

Marketing team size

Shows saved marketing team size.

—
99 saved marketing people

Average time at company

Shows typical time the marketing team stays.

4 years
Based on 102 people.

Leader time at company

Shows typical time saved marketing leaders stay.

1 years
Based on 9 people.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
4 / 5
Work-life balance
3.8 / 5
Culture
3.9 / 5
Diversity & inclusion
4.2 / 5
Recommend to a friend
76%
Positive business outlook
72%

Funding

Shows saved funding data.

Total funding
$3.6B
Last raise
Post IPO Debt
1 years ago
Funding details
Amount raised
$3.6B
Last round
Post IPO Debt
Last fundraise
1 years ago

News

Shows saved company news.

Portland Timbers Enter Multi-Year Community Impact Partnership with Bank of America
Dec 9, 2025 • PR Newswire
Bank of America expands crypto access for wealth management clients
Dec 4, 2025 • Reuters
BofA Offers Exclusive FIFA World Cup 2026™ Custom Card Design and First Year Bonus Offer Available to New Cardholders
Dec 4, 2025 • Bank of America

Team background and peers

Shows past companies, experience, and people you may work with.

Average years of experience
23.8 years
Several saved marketing people have enough background data to summarize the team.
Role level mix
VP67
IC7
Director6
Head4
Manager / Lead3
Experience mix
6-10 years3
10+ years84
Top past employers
No past employer data yet.
2.6%
Social
0.8%
Paid referral
0.3%
2023-07-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
Wealth Management Specialist
Melissa C.
Brad Ross
Rob White
Usha Narayana
and 2 more
Manager / Lead
3 people
Tricia BlandLars RudstamDionne B Boles
IC
7 people
Mary DalyMurthy PeriMark FrymiareMonica Tuckerand 3 more
How much data
87 saved people matched.
How sure we are
Several saved marketing people match clear title levels.
Top schools
syracuse university3
university of johannesburg3
james madison university3
boston college wallace e carroll graduate school of management2
People you may work with
Andrew Schell
Senior Vice President, High Net Worth Marketing Transformation at Bank of America
Paul Tully
Paul Tully
Vice President Digital Marketing at Bank of America
Michelle Neverdon
Michelle Neverdon
SVP, Marketing at Bank of America
Kelly Doherty
Kelly Doherty
Experienced SVP, Marketing Communications Strategy and Execution