Bank of America logo

Bank of America

Brand

4.0

Salaries

Typical salary range

$99,000 – $160,000

/ yr

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People

Marketing team tenure

Median tenure

4 years

Leader tenure

1 years

Across 102 marketing employees

Marketing leadership

Michael Thomas
Senior Vice President Marketing - CMO Enablement / MarTech Strategy
At the company for 6 years 7 months
Malini Petersen
Malini Petersen
Senior Vice President, Head of Business Controls, Enterprise Marketing
At the company for 23 years
Marcia Carneiro
Marcia Carneiro
SVP, Senior Marketing Director
At the company for 16 years
Alyson Tagliaferri
Alyson Tagliaferri
SVP, Senior Marketing Director of Financial Center Marketing
At the company for 9 years 3 months

Hiring activity

Open marketing jobs over time

64 open now

Headcount trend

Company growth over the last 12 months

Headcount +13.5% year over year

Funding

Total funding

$3.6B

Last raise

$388M

Post IPO Debt, 1 years ago

Funding history

Feb 2025

Post IPO Debt Bank Of America · $388M

Nov 2024

Post IPO Debt Bank Of America · $2B

Jul 2020

Post IPO Equity Bank Of America · $400M

Jul 2020

Post IPO Equity Bank Of America · $800M

Dec 2018

Post IPO Equity Bank Of America

Audience

Monthly website visitors
110.9M
Month over month+11.7%
Quarter over quarter+5.6%
Top sourceDirect (77%)
Ad budget per month$4.8M
Average search rank48.8
Traffic source mix
Direct
77%
Search
19.2%
Referral
2.6%
Social
0.8%
Paid referral
0.3%

LinkedIn followers

Follower count and growth

Total followers

3.3M

12-mo growth

—

Monthly growth

+1.3%

News

Links

www.bankofamerica.comLinkedInCrunchbaseX (Twitter)
Glassdoor