Responsibilities

• Managing execution of marketing campaigns across Offers Management/Insight Engine channels and subchannels in Online Banking, Mobile Erica, Financial & Contact Centers
• Contributing to the design, development, execution and continuous improvement of operational and strategic initiatives to drive cross-channel client & prospect eligibility, targeting, and platform enablement
• Interacting with senior leaders, providing support and technical expertise for supported platforms

Requirements

• Develop implementation plans for targeted customer offers & referrals managed via Insight Engine
• Translate the intended customer & associate experience into technical requirements for real-time offer display
• Manage strict execution timelines & SLAs for implement plans, test script preparation, test data requests, etc. to ensure on time and error free campaign deployments
• Reduce risk of defects by performing User Acceptance Testing & Production Certification, along with ongoing monitoring of production environment
• Manage projects in partnership with technology, line of business, and other marketing teams to assess and implement channel and product expansion
• Knowledge of OM/IE, real-time rules, file functionality, front-end applications (Lead Gen, Interact, Sales & Service App, Synergy/RDUI, etc. and back-end system capabilities
• Ability to work across teams to coordinate with clear communication and influence
• Ability to learn and navigate new user interfaces
• Attention to Detail
• Business Operations Management