Responsibilities

• Develop and lead the B2B and channel marketing strategy in partnership with sales, channel and marketing leadership, ensuring plans align with commercial priorities, audience needs and ISC2’s wider marketing approach.
• Serve as the senior marketing partner for B2B and channel stakeholders, providing strategic counsel, marketing recommendations, campaign planning and performance insight
• Build integrated demand generation plans that support growth objectives across clearly defined B2B audiences, including enterprise, government, SMB, employer, partner and channel segments across relevant markets
• Develop account-based marketing strategies and targeted campaign approaches for priority accounts, sectors, regions or partner groups, where appropriate
• Translate sales and channel priorities into clear marketing briefs, audience strategies, messaging frameworks and activation plans that support pipeline development and account engagement
• Collaborate with cross-functional teams to deliver coordinated B2B and channel activity across campaigns, content, events, digital, communications, operations and analytics
• Strengthen partner and channel activation across ISC2’s partner ecosystem through co-marketing, partner communications, sales enablement, campaign toolkits, event support and clear value proposition development
• Adapt ISC2’s value proposition for organizational buyers, employers, channel partners and decision-makers while maintaining alignment with the broader brand and community narrative
• Apply cybersecurity market insight, customer intelligence, competitive context, buyer understanding and performance data to identify opportunities, improve targeting and optimize activity
• Establish and monitor KPIs for B2B and channel marketing, including engagement, lead quality, account progression, partner activation, pipeline influence and campaign performance

Requirements

• Knowledge of the cybersecurity industry, including key market players, buyer groups, industry events, partner ecosystems and potential marketing partnership opportunities
• Experience partnering with sales, channel or commercial leadership to build marketing plans that support pipeline, account growth, partner activation or revenue objectives
• Experience developing integrated campaigns across digital, email, paid media, events, content, social, partner and sales enablement channels
• Experience using CRM, marketing automation and reporting tools to track performance, optimize activity and demonstrate marketing impact; Salesforce and Marketing Cloud preferred
• Strong understanding of segmentation, buyer journeys, partner ecosystems, sales enablement, account engagement and campaign measurement
• Experience marketing complex products, services, education, training, certification, technology or professional development solutions
• Global marketing experience and ability to adapt strategies across markets, regions and stakeholder groups
• People management or team leadership experience
• Budget management and resource planning experience
• Bachelor’s degree in Marketing, Communications, Business or related field

Benefits

• Information regarding our comprehensive benefits package is available here.