Responsibilities

• Develop comprehensive content plans aligned with brand goals, audience interests, and current trends on YouTube.
• Manage all aspects of the YouTube channel, including uploading videos, creating playlists, and maintaining a consistent posting schedule.
• Optimize video titles, descriptions, tags, and thumbnails using SEO best practices to improve search rankings and visibility.
• Utilize social listening tools to monitor audience feedback, trending topics, and competitor activity for strategic insights.
• Create engaging multimedia content using Adobe Photoshop, Adobe Illustrator, and media editing tools to produce eye-catching thumbnails and visuals.
• Implement social media marketing strategies across platforms such as Facebook, Instagram, Twitter, and others to promote video content effectively.
• Track channel performance using Google Analytics, YouTube Analytics, and marketing online analytics to assess engagement metrics and refine strategies accordingly.
• Collaborate with cross-functional teams including content creators, graphic designers, and PR specialists to ensure cohesive branding and messaging.
• Manage social media communication by engaging with viewers through comments, live sessions, and community posts to foster a loyal audience base.
• Oversee paid advertising campaigns on Facebook Advertising and other digital channels to boost video reach and channel growth.

Requirements

• Proven experience managing YouTube channels or social media platforms with demonstrated growth results.
• Strong knowledge of SEO techniques specific to video content optimization.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for graphic design and media editing purposes.
• Experience with social listening tools like Hootsuite or Buffer for monitoring online conversations and trends.
• Familiarity with digital marketing performance monitoring tools such as Google Analytics and YouTube Analytics.
• Ability to create compelling content through writing, photography, video editing, and graphic design skills.
• Knowledge of social media management tools including Buffer or Hootsuite for scheduling posts across multiple platforms.
• Excellent communication skills with an ability to engage audiences effectively on social media channels.
• Strong analytical skills to interpret data from various marketing analytics tools for continuous improvement.
• Experience in branding strategies, public relations practices, e-commerce integration, and digital marketing campaigns is highly desirable.

Benefits

• Flexible schedule