Senior Channel Marketing Programs Manager

Colorado Springs, CO (Remote)

$102K/yr – $214K/yrSenior Level5+ years expFull time

Posted 1 day ago

Job Summary

Lead and own a global partner events program, from strategy to execution, delivering an always-on demand center and engagement initiatives across sales, marketing, and partner ecosystem.

Define, plan, and measure KPIs for partner events and demand programs.
Collaborate across channel sales, partner marketing, product marketing, Alliances, and CS to ensure alignment and impact.

Job Description

Responsibilities

Define and execute a comprehensive partner events strategy
Own end-to-end partner events including partner council, partner advisory board and partner summit
Create a cohesive partner experience aligned with channel and business priorities
Design and deliver programs that drive active participation across the partner ecosystem
Lead the planning and execution of partner events, including summits, webinars, roundtables, and networking experiences
Create an always-on Demand Center for partners including emails, content, and webinars
Drive awareness and participation in enablement activities across the channel
Collaborate closely with channel sales, partner marketing, product marketing, alliances, and customer success teams
Serve as a central point of coordination to ensure alignment on partner engagement & demand strategies
Advocate for partner feedback in internal planning and decision-making

Requirements

Experience: Preferred 5+ years of experience in channel events, partner demand gen programs, or partner marketing within SaaS, cybersecurity, or enterprise technology environments
Scope & Ownership: Demonstrated ownership of global or multi-regional events with measurable business impact, including planning and execution
Cross-Functional Influence: Experience leading initiatives that require alignment across sales, marketing, product, and partner-facing teams without direct authority
Partner Ecosystem Expertise: Strong understanding of indirect go-to-market models, including resellers, distributors, MSPs, and alliances
Program Management: Track record of designing and executing complex programs with clear success metrics and reporting
Executive Communication: Ability to present strategies, insights, and outcomes to senior leadership and stakeholders
Data-Driven Decision Making: Experience using metrics and analytics to evaluate performance and inform program evolution