Responsibilities

• Define and own the multi-year channel strategy for the executive audience, deliver the highest-value executive engagement across digital, in-person, and content-driven touchpoints
• Build a scored portfolio framework for evaluating, prioritizing, and investing in third-party partnerships — moving the organization from reactive sponsorship decisions to a data-driven, integrated channel approach
• Design channel strategies that span geographies, segments, and personas.
• Translate persona research, audience insights, and engagement data into actionable channel architectures that reach the right executives, through the right channels, with the right content at the right time
• Distinguish between one-way and two-way doors in channel investment decisions; advise senior leadership on where to make bold bets versus where to experiment and iterate
• Aggregate and synthesize insights from customer engagement data, sales intelligence, competitive analysis, market trends, and field feedback to inform channel investment decisions
• Manage complex portfolios with long-term business impact across multiple dimensions (geographies, segments, channels); make trade-offs between business opportunity, resources, and sustainability
• Anticipate and mitigate risks before they become roadblocks — proactively identify underperforming investments, market shifts, and competitive dynamics that require strategy pivots
• Develop test-and-learn frameworks for new channel investments, defining hypotheses, designing experiments, measuring outcomes, and iterating on the portfolio mix
• Drive cross-functional alignment to ensure channel investments are integrated and coordinated

Requirements

• 9+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams

Preferred

• Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging
• Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives

Benefits

• Amazon benefits include health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.