Senior Specialist, Channel Marketing

USA (Remote)

Salary Not AvailableSenior Level6+ years expFull time

Posted 1 day ago

Job Summary

Own the end to end channel marketing programs, translate market data into actionable insights, and drive cross functional campaigns to achieve revenue and growth objectives.

  • Lead cross functional programs and campaigns
  • Translate priorities into channel strategies

Job Description

Responsibilities

  • Leads marketing programs and campaigns by collaborating with cross-functional teams to ensure alignment with company goals and objectives.
  • Facilitating complex market data and consumer insights to evaluate the effectiveness of marketing strategies and identify areas for improvement.
  • Applies knowledge of marketing best practices to support the development of channel marketing strategies tailored to specific market segments and customer needs.
  • Overseeing complex marketing initiatives, ensuring that campaigns are implemented on time and within budget, while tracking performance metrics.
  • Designs and delivers somewhat complex reports and presentations to communicate marketing performance, trends, and actionable insights to senior management.
  • Identifies and analyses opportunities to optimize channel marketing efforts and improve overall market penetration, leveraging existing industry knowledge and internal data.
  • Recommends and executes new marketing tools and technologies to enhance channel marketing initiatives, improving engagement and ROI.
  • Establishes and overseas routine project documentation, ensuring that all marketing efforts and relationship are thoroughly tracked and well-documented for future reference and continuous improvement.
  • Serves as a key marketing partner to business leaders and stakeholders, translating organizational priorities into channel marketing strategies, aligning resources, and driving execution to achieve revenue and growth objectives.

Requirements

  • Bachelor's Degree
  • 5-7 Years Experience
  • Field(s) of Expertise: Marketing
  • Master's degree
  • 8-11 Years Experience
  • Field(s) of Expertise: Marketing

Preferred

  • Master’s degree
  • 8-11 Years Experience
  • Field(s) of Expertise: Marketing

Benefits

  • 401k with Matching
  • Family and Individual Insurance Packages (Health, Life, Dental, and Vision)
  • Paid Time Off & Paid Holidays
  • Long & Short-Term Disability
  • Supplemental Insurance Plans
  • Employee Assistance Program
  • Employee Referral Program
  • Tuition Reimbursement Programs
  • Advancement & Professional Growth opportunities
  • Parental Leave
Southwire logo

Southwire

As one of the leading manufacturers of wire and cable used in the transmission and distribution of electricity, Southwire delivers power to millions of people around the world.

38 employees (1 in marketing)

Marketing Team

Marketing Team Size
1 (3% of company)
Median Tenure
20.3 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
345.8K
Monthly Google Ads Budget
$2.8K
Traffic Source Mix
Search
56.7%
Direct
38.2%
Referral
3.9%
Social
0.7%
Paid
0.5%

Headcount Trend

Current headcount: ~38
Southwire logo

Senior Specialist, Channel Marketing

Southwire · USA · Remote