Channel Partner Marketing Manager

Responsibilities

• Develop and execute comprehensive channel partner marketing strategies that drive partner recruitment, onboarding, enablement, engagement, retention, and joint demand generation to support revenue growth and market expansion.
• Design, create, and manage integrated co-marketing initiatives, including co-branded campaigns, partner toolkits, sales enablement resources, newsletters, presentations, digital assets, and partner communications that strengthen partner effectiveness and brand alignment.
• Partner cross-functionally with Partnerships, Sales, Product Marketing, Demand Generation, Marketing Operations, Creative, and Web teams to ensure partner marketing programs align with strategic business objectives, go-to-market initiatives, and revenue targets.
• Collaborate with partner relationship and account management teams to assess partner needs, identify growth opportunities, and develop marketing programs that increase partner adoption, engagement, and solution promotion efforts.
• Plan and support partner launches, marketplace initiatives, webinars, product campaigns, sales plays, and partner-led marketing activities that increase market visibility, lead generation, and pipeline contribution.
• Develop and maintain scalable onboarding, training, certification, and go-to-market resources that enable partners to effectively understand solution positioning, messaging, value propositions, and available marketing programs.
• Ensure all partner-facing marketing materials, communications, and campaign assets remain accurate, compliant, brand-consistent, and aligned with approved corporate messaging and product positioning.
• Lead the execution of partner marketing projects by managing intake processes, timelines, deliverables, stakeholder communications, approvals, and asset maintenance across multiple concurrent initiatives.
• Monitor, analyze, and report on key performance indicators related to partner campaigns, co-marketing programs, partner engagement, lead generation, pipeline influence, and return on marketing investment.
• Leverage campaign analytics, partner feedback, market insights, and performance data to continuously optimize marketing effectiveness, improve partner engagement, and identify opportunities to scale and enhance channel marketing programs.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field; or an equivalent combination of experience, skills, and education (including relevant non-traditional degree programs or job training programs) is preferred
• 5+ years of experience in marketing, with experience in channel marketing, partner marketing, B2B marketing, demand generation, or related roles
• Experience with CRM, marketing automation, project management, and reporting tools preferred; Salesforce, HubSpot, Wrike, Seismic, or similar platforms a plus
• Experience in B2B SaaS, HR technology, HCM, payroll, benefits, compliance, or professional services preferred
• Experience in Microsoft Office software (Outlook, Teams, Excel, PowerPoint) and demonstrated ability to learn other applications as needed
• Required Licenses and/or Certifications Not Applicable.

Benefits

• Health Insurance: Medical, dental, and vision coverage
• Retirement Plan: 401(k) with company match
• Paid Time Off: PTO, Holidays, Parental leave and Sick Leave provided as required by applicable state law
• Other Benefits: Life insurance, short term disability, long term disability, employee assistance program (EAP), flexible spending account (FSA), health savings account (HSA), Identity theft protection, critical illness, accident, cancer, hospital protection, legal and pet insurance