JPMorgan Chase & Co.

Channel Marketing Senior Associate-Audience Management Strategy & Enablement

Chicago, IL (On-site)

$86K/yr – $130K/yrSenior Level4+ years expFull time

Posted 4 hrs ago

Job Summary

Own the end-to-end development and optimization of audience strategies for paid media, guiding activation, segmentation, and data governance while coordinating across product, technology, and business teams.

  • Develop audience strategies that improve paid media effectiveness across display, social, search, programmatic, and emerging channels.
  • Advise marketers and media teams on audience activation, advanced targeting, segmentation, suppression, and data prioritization.
  • Guide audience development and ensure accurate, timely delivery of segments to media platforms.

Job Description

Responsibilities

  • Develop audience strategies that improve paid media effectiveness across display, social, search, programmatic, and emerging channels.
  • Advise marketers and media teams on audience activation, advanced targeting, segmentation, suppression, and data prioritization.
  • Guide audience development and ensure accurate, timely delivery of segments to media platforms.
  • Mentor audience management colleagues to maintain live audiences, monitor delivery, manage taxonomies, and resolve operational issues.
  • Collaborate with Product and Technology teams to evaluate and enhance DMP, CDP, identity, and marketing technology capabilities.
  • Monitor campaign performance, support test-and-learn initiatives, and translate results into actionable recommendations.
  • Ensure audience strategies meet privacy, regulatory, security, and operational control requirements.
  • Coordinate with marketers, media teams, analytics, modeling, legal, compliance, risk, agencies, and vendors.
  • Manage advertising technology and data vendor relationships while evaluating emerging solutions.
  • Develop and share audience management best practices, standards, and educational materials.

Requirements

  • Bachelor’s degree in Marketing, Business, Information Technology, Data Analytics, or a related field.
  • 4+ years of experience in paid media, digital marketing, audience management, advertising technology, personalization, or technology management.
  • Strong understanding of media technology across display, social, search, programmatic, mobile, and emerging channels.
  • Hands-on experience with DMPs, CDPs, analytics, and marketing technology platforms.
  • Experience building and syndicating audiences, maintaining taxonomies, reporting, analyzing performance, and troubleshooting delivery issues.
  • Strong analytical skills with the ability to interpret data and develop actionable recommendations.
  • Working knowledge of data privacy, regulatory requirements, and operational controls related to data collection and advertising.
  • Proven ability to collaborate with and influence stakeholders across business, technology, operations, and control functions.
  • Excellent written, verbal, storytelling, and presentation skills, including the ability to simplify complex technical concepts.
  • Strong project management, cross-functional coordination, and vendor management capabilities.

Preferred

  • Advanced degree in Marketing, Business, Information Technology, Data Analytics, or a related field.
  • Experience in financial services, another highly regulated industry, or a client-side environment.
  • Experience with Adobe Audience Manager, Adobe Analytics, Adobe Experience Platform, Oracle BlueKai, Twilio Segment, mParticle, Tealium, Kinesso, or Salesforce.
  • Familiarity with identity solutions and the evolving post-cookie advertising ecosystem.
  • Experience managing advertising technology or data vendors and evaluating emerging capabilities.
  • Experience coordinating with offshore teams, agencies, or external partners.

Benefits

  • comprehensive health care coverage
  • on-site health and wellness centers
  • a retirement savings plan
  • backup childcare
  • tuition reimbursement
  • mental health support
  • financial coaching and more

Salaries

Posted range

$86K/yr – $130K/yr

Taken straight from the job posting.

Channel Marketing median pay in the United States

$110K/yr

Most pay falls between $83K and $152K. Based on 406 salaries.

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