Associate Director US Oncology Marketing Patient Channel Strategist

Responsibilities

• Utilize data to validate Consumer media strategy, planning and executional decisions (budget, channel mix, messaging, audience/segments, publishers/networks…) to maximize business impact.
• Approve all media plan changes (i.e., budget cuts, increases, optimizations, etc.) within their aligned book of busines.
• Provide strategic guidance to the Patient Architect team regarding audience definitions, segmentation, targeting, testing, measurement, new capabilities, etc.
• Establish channel, targeting and messaging best-practices utilizing historical performance data and industry knowledge – by brand and at a portfolio level.
• Ensure all performance reporting incorporates data-driven insights and recommendations.
• Evaluate new analytical tools/technologies/methodologies to generate additional marketing performance insights.
• First-line of escalation for their aligned Patient Architects
• Working with other teams within the organization to collaborate on or lead ROI/Media Mix Modeling/Patient level analyses and business impact studies
• Working in a complex matrix organization where exceptional collaboration is required to obtain desired results

Requirements

• BA/BS
• A minimum of 6 years combined strategic marketing, media agency, brand management experience in any industry, is required
• Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations
• Consumer Marketing
• Detail-Oriented
• Influencing Without Authority
• Market Access
• Marketing Strategies
• Market Research
• Media Planning

Preferred

• Ten (10) years omni-channel marketing and campaign design experience with an emphasis on Consumer media digital strategy that optimizes overall patient experience to drive business results
• Passion for digital media strategy, data and socializing key insights through persuasive story-telling that brings meaningful and actionable context to drive more data-informed decision making
• Strong knowledge of marketing and Consumer media targeting, channel execution and performance measurement
• Demonstrated change management skills with ability to lead, advocate, influence, and collaborate across various functions at all levels
• Experience influencing without direct authority and working successfully with cross-functional teams
• Strong business acumen with ability to translate complex and technical concepts clearly and concisely to broad audiences
• Innovative mindset with affinity toward experimentation and appropriate risk taking
• Demonstrated ability to lead complex projects/solutions with hands-on, detail-oriented approach
• Oncology marketing experience