Marketing Generalist, BitGo Labs (Contract)

Responsibilities

• You'll sit right next to the product and engineering teams, working to put these 90-day products into the hands of real users.
• A cycle looks like this:
• Pre-GTM Strategy: Take a product thesis and figure out who the first user is. Define the wedge, the messaging, and the distribution channels before the code is even finished.
• Demand Generation & SEO: Build the engine that gets eyes on the product. Use AI to spin up optimized landing pages, test copy, and hack organic growth in days, not months.
• Social Media & Community: Be the voice of our new launches. You'll own the social media strategy to build hype, tap into crypto culture, and directly engage with our early adopters.
• Post-GTM & User Adoption: Read the results honestly. Look at the analytics, track user adoption, and figure out what's actually converting versus what's just noise.
• Iterate or Kill It: Set the bar before launch. Real numbers, committed in advance, that decide a campaign's fate. If a channel isn't hitting the numbers, you kill it and start the next one without a mourning period.
• You will not be handed a generic marketing playbook. You'll be handed products, a budget, and a deadline.

Requirements

• Someone who has marketed something from nothing. A side hustle, a startup, a newsletter, or a personal brand.
• Professional experience in Marketing, Growth, Communications, or a related field, with a proven track record of driving user acquisition and engagement.
• Someone who builds. You prototype with AI tools, wire up your own landing pages, generate your own copy, and run your own analytics.
• Someone comfortable with crypto, or unafraid of getting there fast. You understand internet culture, crypto Twitter (X), and what makes people actually click.
• Someone who decides. Small team, short cycles, no committee coming to save you.
• Someone who can kill their own work. Shut down the campaign, take the learning, and start the next one without a mourning period. We screen for this.

Benefits

• Competitive compensation
• Free custom lunches, dinners, and snacks
• Computer equipment and workplace furniture to suit your needs
• Great colleagues and inspiring startup environment
• Pay Transparency Notice: Depending upon your leveling and location, the compensation for this role averages between $10,000 -13,000 per month.