Marketing Engineer

Responsibilities

• Technical Marketing and Content Development
• Develop and enhance technical marketing collateral, including product presentations, datasheets, website content, videos, and other promotional materials.
• Collaborate with Engineering, Product Management, and MARCOM to ensure marketing content accurately communicates product features, capabilities, and customer benefits.
• Translate complex technical information into clear, customer-focused value propositions.
• Develop content highlighting the Protection Division's manufacturing, engineering, testing, simulation, and prototyping capabilities.
• Promote standard products and customized solutions across targeted applications and market segments.
• Digital Marketing and Campaign Execution
• Develop and execute marketing campaigns supporting new product introductions, targeted applications, and strategic market segments.
• Support promotional activities across relevant digital and social media platforms, including LinkedIn, YouTube, Facebook, and X.
• Collaborate with Engineering and MARCOM to develop and launch competitive online calculator tools.

Requirements

• Bachelor's degree in Electrical Engineering, Electronics Engineering, Marketing, Digital Marketing, Business, or a related field.
• Candidates with a marketing-related degree should demonstrate experience collaborating with engineers to develop high-quality technical marketing content.
• Demonstrated experience in marketing, preferably within the electronics industry.
• Experience in related industries, including automotive, renewable energy, or other technology-focused sectors, will also be considered.
• Ability to translate technical product features and capabilities into compelling, customer-centric marketing messages.
• Experience developing marketing collateral, coordinating campaigns, and supporting product promotion.
• Understanding of data-driven marketing strategies and their application to product adoption and business growth.
• Familiarity with SEO, Google Ads, social media management, and digital content creation is preferred.
• Experience with relevant marketing content creation and design software is preferred.
• Excellent written and verbal communication skills, including the ability to communicate complex technical information to global audiences.

Preferred

• Familiarity with SEO, Google Ads, social media management, and digital content creation is preferred.