Marketing Director, PCIG

Responsibilities

• Lead all aspects of PCIG Global Marketing while also playing a key role on the cross-functional franchise leadership team.
• Play a key role on the Interventional Cardiology Leadership Team focused on all aspects of running the business (NPD, operations, sustaining, etc.).
• Develop and execute multi-year, integrated commercial plans for the PCIG franchise, ensuring alignment with divisional objectives, the Strategic Plan, and US Annual Operating Plan (AOP). Drive execution of commercial plan to obtain identified franchise revenue, profitability, and budget objectives.
• Act as a global thought leader and ambassador for the PCIG franchise internally and externally. Develop relationships with key opinion leaders across the world.
• Lead and develop a high-performing global marketing team, fostering a culture of accountability, innovation, and collaboration. Foster a diverse and inclusive team that lives the BSC core values.
• Ensure a learning mindset among team members and foster continuous improvement approach to the business, products, people and processes. Understand future business needs and set expectations for excellence accordingly (skill set, product, or process). Drive change by establishing priorities, then developing plans defining roles and accountabilities for improvement, and metrics for evaluating success.
• Oversee franchise global marketing plan execution. Formulate and execute annual and long-range global franchise marketing plans that achieve revenue targets, marketing objectives and program KPIs. Ensure visibility to marketing impact, success measures and metrics.
• Identify and assess opportunities in adjacent or emerging markets, including geographic expansion and new procedural pathways.
• Collaborate with Corporate Strategy and Business Development to evaluate inorganic growth opportunities, including partnerships, licensing, and acquisitions.
• Support diligence, strategic rationale, and integration planning for new business development opportunities.