Marketing Director, Commercialization & Launch Strategy

Responsibilities

• Lead the development and execution of integrated commercialization and launch strategies across the clinical portfolio, grounded in business objectives, market dynamics, customer needs, and competitive insights
• Own the end-to-end commercial launch process, from early strategy and readiness, through performance measurement, and post-launch optimization
• Serve as a cross-functional leader for launches, aligning Product, Marketing, Sales, Medical, Market Access, Legal, and other key stakeholders around strategy, priorities, milestones, and measures of success
• Translate market research, customer insights, field intelligence, competitive dynamics, and performance data into actionable strategies and recommendations that drive adoption and business growth
• Continuously evolve launch excellence capabilities, frameworks, processes, and best practices to improve the consistency, efficiency and impact of product launches across the portfolio
• Define launch objectives, KPIs and success measures, monitor commercial performance, and identify opportunities to optimize strategy and execution
• Partner with senior leadership to prioritize initiatives, resolve barriers, and ensure commercial resources are aligned to the highest-impact portfolio opportunities
• Represent marketing in strategic portfolio and business discussions, bringing customer perspective to key investment and prioritization decisions
• Partner with international stakeholders to build launch strategies that drive global growth and expansion
• Ensure all activities are conducted in accordance with Foundation Medicine legal and compliance requirements

Requirements

• Bachelor’s degree
• 12+ years of progressive experience in clinical diagnostics marketing, with demonstrated experience leading complex commercialization and product launches

Preferred

• MBA
• Oncology and/or molecular diagnostics experience
• Global commercialization or launch experience
• Demonstrated ability to lead through influence, align senior and cross-functional stakeholders, and drive decisions in a matrixed organization
• Demonstrated ability to build trusted partnerships across Marketing, Product, Sales, Medical, Market Access, and other functions
• High degree of accountability, adaptability, and integrity
• Proven ability to develop, communicate, and execute commercial strategies that translate business objectives and customer insights into measurable outcomes
• Demonstrated success leading complex, cross-functional initiatives and influencing stakeholders without direct authority
• Understanding of HIPAA and the importance of patient data privacy
• Commitment to reflect FMI’s values: Integrity, Courage, and Passion

Benefits

• This position also qualifies for Foundation Medicine's benefits.