Marketing & Communications Specialist

Responsibilities

• Lead marketing campaigns, brand initiatives, and strategies aligned with TruX’s business objectives, market positioning, and growth priorities.
• Serve as a strategic advisor to executive leadership on marketing, communications, brand positioning, and business development, providing recommendations and directing initiatives within established objectives and delegated authority.
• Analyze industry trends, competitive activity, emerging technologies, and market opportunities to inform strategic recommendations, strengthen competitive differentiation, and advance business growth.
• Lead internal and external communications strategy, including executive messaging, organizational announcements, and stakeholder communications, to advance business priorities and protect brand reputation.
• Lead digital marketing, social media, and content strategy to strengthen brand visibility, market positioning, and audience engagement; evaluate performance and optimize campaigns to achieve business objectives.
• Develop public relations, thought leadership, industry outreach, and strategic partnership initiatives to strengthen market presence and business relationships. Lead employer branding strategy with Human Resources and Talent Delivery to enhance talent attraction and support organizational growth.
• Develop executive, retailer, and business development presentations that translate business data and strategic priorities into compelling value propositions supporting client relationships, business decisions, and new business opportunities.
• Establish and evaluate marketing performance measures, assess campaign effectiveness and business impact, and implement improvements to optimize resource utilization and return on marketing investment. Maintain brand and quality standards and identify and escalate material communications, compliance, and reputational risks.

Requirements

• 3+ years of experience in marketing, communications, branding, digital marketing, public relations, graphic design, or a related field.
• Bachelor’s degree in Marketing, Communications, Public Relations, Graphic Design, Business, or a related field preferred; equivalent relevant experience will be considered.
• Experience developing and executing marketing campaigns, managing projects from planning through completion, and evaluating performance.
• Proficiency in creating marketing materials, presentations, graphics, and branded content using Canva, Adobe Creative Suite, Microsoft PowerPoint, or comparable tools.
• Working knowledge of marketing strategy, brand development, digital content, communications practices, social media management, and campaign measurement.
• Ability to research industry trends, assess competitive activity, identify market opportunities, and translate findings into actionable recommendations.
• Demonstrated project management skills, including prioritizing initiatives, managing competing deadlines, and coordinating deliverables.
• Ability to work independently in a remote environment while collaborating effectively with executive leadership and cross-functional teams.