Senior Manager, Marketing and Communications

Responsibilities

• Partner with the Vice President to develop and implement annual marketing and communications strategies, campaigns, calendars, goals, and performance measures.
• Strategic Communications & Marketing
• Support development and execution of statewide marketing and communications initiatives.
• Manage annual communications calendars aligned with organizational priorities and major events.
• Develop integrated campaigns that increase awareness, engagement, participation, volunteerism, and support.
• Partner with departments across the organization to identify strategic communication opportunities.
• Ensure messaging consistency across all channels and audiences.
• Storytelling & Content Strategy
• Lead development and management of a statewide storytelling program.
• Identify and capture compelling athlete, volunteer, coach, family, donor, and partner stories.

Requirements

• Bachelor's degree in communications, marketing, public relations, journalism, graphic design, or a related field, or an equivalent combination of education and relevant experience.
• Five to seven years of progressively responsible experience in marketing, communications, public relations, digital marketing, or a related field; nonprofit or mission-driven experience preferred.
• Demonstrated ability to translate organizational goals into integrated communications plans, campaigns, timelines, and measurable outcomes.
• Exceptional writing, editing, interviewing, and storytelling skills, with the ability to adapt content for different audiences and channels.
• Experience managing social media platforms, digital content, email marketing, website content, and communications calendars.
• Working knowledge of media relations, including pitching, press material development, interview coordination, and coverage tracking.
• Strong project management skills and the ability to prioritize multiple assignments, meet deadlines, and maintain exceptional attention to detail.
• Proficiency with Microsoft Office products and experience with content creation, design, publishing, analytics, and project-management tools; Canva and Adobe experience preferred.
• Experience with photography, videography, short-form video, or creative vendor management preferred.
• Ability to work independently, exercise sound judgment, take initiative, and collaborate effectively with colleagues and stakeholders at varying levels of seniority.