Manager, Integrated Marketing Communications Foodservice & QSR

Responsibilities

• Lead the planning, development, and execution of integrated marketing communications programs that support brand and business growth objectives.
• Develop communication strategies and activation plans that strengthen brand awareness, relevance, and preference within Foodservice and QSR channels.
• Partner cross-functionally with Brand Marketing, Product Marketing, Sales, Insights, Customer Marketing, and external agencies to deliver integrated campaigns and communication initiatives.
• Support new product launches and platform initiatives by creating customer-focused communication plans and activation toolkits.
• Translate business priorities into effective messaging strategies and integrated marketing programs.
• Manage project timelines, agency relationships, and key deliverables to ensure successful execution.
• Leverage consumer, customer, and marketplace insights to inform communication strategies and optimize program performance.
• Measure campaign effectiveness and apply learnings to improve future marketing initiatives.
• Manage program budgets and resources while ensuring initiatives are delivered on time, within budget, and at a high standard of quality.
• Stay informed on emerging marketing trends, communication channels, and customer behaviors while recommending innovative approaches and process improvements.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5-7 years of experience in Integrated Marketing Communications, Brand Marketing, Customer Marketing, Marketing, or a related discipline.
• Demonstrated experience developing and executing integrated marketing communication programs.
• Strong understanding of brand building, communications planning, and customer engagement strategies.
• Experience collaborating with cross-functional teams and managing external agency partners.
• Excellent project management, organizational, and prioritization skills.
• Strong written, verbal, and presentation communication capabilities.
• Proven ability to connect business objectives and brand strategy with effective execution.
• Strong analytical skills with the ability to leverage insights and performance data to support decision-making.
• Ability to manage multiple priorities and thrive in a fast-paced environment.

Preferred

• Preferred experience within Foodservice, QSR, Consumer Packaged Goods (CPG), or related industries.
• Experience managing marketing budgets, agency relationships, and performance measurement initiatives is preferred.

Benefits

• Benefits: At McCain, we’re on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do, every day. We understand and appreciate that each person’s needs are unique and ensure our benefits & well-being programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned with applicable law and can vary by work level, location, and nature of the role. Additional benefit detail available during the application process.