Marketing Communications Program Manager

Responsibilities

• Lead proactive media relations, thought leadership support, awards, strategic amplification and communications measurement.
• Deepen relationships with key healthcare and business reporters, industry advocates and other influential voices while building trusted internal partnerships that surface expertise, operational insights and timely story opportunities.
• Build and deepen trusted relationships with key healthcare, business and trade reporters, editors, industry advocates and other respected voices shaping healthcare and revenue cycle conversations.
• Identify timely story opportunities and develop targeted pitches grounded in industry trends, Ensemble expertise, data and business priorities.
• Manage proactive and reactive media outreach, including reporter research, interview coordination, follow-up and coverage tracking.
• Maintain media lists, pitching calendars, relationship history and editorial opportunities to create a disciplined, repeatable media relations program.
• Monitor media conversations and emerging issues to identify opportunities for Ensemble to contribute relevant expertise.
• Monitor healthcare, financial, technology and revenue cycle trends to surface relevant media and thought leadership opportunities.
• Build trusted relationships across the organization to understand how Ensemble operates, identify knowledgeable internal sources and uncover proof points, data and operational stories that support differentiated communications.
• Prepare briefing materials, talking points, background research and anticipated questions for media interviews, podcasts and priority external opportunities.

Requirements

• 5-7 years of experience in public relations, communications, journalism or a related field.
• Strong media relations experience, including pitching, reporter research and relationship development.
• Excellent writing and editing skills with the ability to translate complex topics into clear, compelling stories.
• Demonstrated curiosity about news, trends and issues influencing healthcare and business.
• Experience supporting executives or subject matter experts for media interviews and external opportunities.
• Proactive, creative approach with the ability to identify opportunities and move work forward independently.
• Strong relationship-building skills with internal and external stakeholders.
• Strong organizational skills with the ability to manage competing priorities and deadlines.
• Comfort using data and analytics to evaluate communications performance and inform recommendations.
• Comfort using and learning Sprout Social, ACCESS Newswire and other press release distribution platforms, with the ability to manage workflows, support distribution and evaluate performance.

Preferred

• Canva experience is preferred.

Benefits

• Comprehensive Benefits
• Associate Benefits – We offer a comprehensive benefits package designed to support the physical, emotional, and financial health of you and your family, including healthcare, time off, retirement, and well-being programs.