Director of Marketing and Health Communications

Responsibilities

• Develops executive communications, talking points, and leadership updates for Health & Wellbeing and Student Affairs leaders
• Serves as the primary communications contact for media inquiries and class project requests related to campus health, wellness, and recreation, partnering with University Communications as needed
• Leverages health communications team expertise to build guidelines for crisis messaging, emergency communications, and rapid-response public health announcements
• Exercises supervisory authority, including hiring, transferring, suspending, promoting, managing conduct and performance, discharging, assigning, rewarding, disciplining, and/or approving hours worked of at least 2.0 full-time equivalent (FTE) employees
• Identifies, establishes, and directs media relationships and partnerships with internal and external sources
• Assesses and streamlines merged operational workflows, approval processes, and communication channels between UHS and Rec Well
• Identifies, proposes, and implements new or revived operational policies and procedures
• Audits and directs day-to-day operational plans to align with strategic initiatives and to meet established objectives
• Develops, implements, and monitors strategic communication initiatives for designated audiences and internal stakeholders to maximize engagement and strengthen collaboration efforts
• Develops and executes marketing campaigns that support revenue-generating programs, services, facilities, and memberships within Rec Well

Requirements

• Five or more years of progressively responsible experience in marketing, communications, public relations, health communications, or a related field.
• Experience directly supervising and managing staff, including performance management, coaching, and staff development.
• Demonstrated experience managing complex projects, prioritizing competing workloads, and planning and executing multi-channel marketing or communications campaigns.
• Exceptional ability to develop, write, edit, and deliver clear and effective communications across a range of audiences and communication channels.
• Experience leading communications initiatives in complex environments with multiple stakeholders and competing priorities.

Preferred

• Professional experience in higher education, student affairs, public health, or healthcare.
• Experience supporting marketing strategies for revenue-generating programs or facilities.
• Knowledge of public health communication practices, including crisis communications or emergency health messaging.
• Experience supporting advancement, fundraising, or donor relations.
• Experience managing organizational change or large-scale internal communications initiatives.
• Knowledge of communication technologies and channels, with experience using them strategically to reach organizational goals and audiences.
• Experience advising institutional leaders or senior executives on communication strategy and messaging.

Benefits

• This position offers a comprehensive benefits package, including generous paid time off, competitively priced health/dental/vision/life insurance, tax-advantaged savings accounts, and participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund. Information can be found at https://hr.wisc.edu/benefits/
• UW is a qualified employer for the Public Service Loan Forgiveness (PSLF) and Temporary Expanded Public Service Loan Forgiveness (TEPSLF) programs.