Associate Director of Marketing and Communications

Bethesda, MD (On-site)

$90K/yr – $120K/yrMid Level5+ years expFull time

Posted 1 hr ago

Job Summary

Own Holton-Arms' strategic communications and brand narratives, overseeing multi-channel campaigns, content creation, and cross-department collaboration to advance enrollment and fundraising.

  • Lead strategic media plans and advertising campaigns.
  • Ensure brand identity across digital and print platforms.

Job Description

Responsibilities

  • Serve as a strategic partner to the Development Office, producing compelling communications materials including donor stories, alumnae newsletters, and campaign collateral.
  • Ensure consistent brand identity across all communication platforms and materials, including oversight and management of the School's digital presence.
  • Develop and execute strategic media plans and advertising campaigns across digital and print media to support student enrollment initiatives.
  • Manage multiple concurrent marketing and communications projects, ensuring high quality and timely delivery.
  • Create high-impact written, visual, and digital content that advances Holton’s strategic narrative and engages key audiences.
  • Collaborate as a trusted communications advisor with academic and operational departments across campus.

Requirements

  • Bachelor’s degree required, ideally in communications, marketing, or a related field.
  • 5–10 years of relevant professional experience in marketing and communications.
  • Proven expertise in branding, strategic messaging, digital advertising, social media, publication development and project management,
  • Exceptional written, verbal, and interpersonal communication skills required.
  • Demonstrated experience with, or strong understanding of, philanthropic communications and development office workflows.
  • Strong organizational and project management skills, with the ability to balance multiple competing priorities and meet strict deadlines.
  • Prior experience in an independent school environment or a passion for working in an all-girls, mission-driven educational institution.

Preferred

  • Proficiency in graphic design and/or videography is preferred.

Benefits

  • Health insurance with a generous employer contribution to medical, dental, and vision; life and disability insurance; 403b retirement savings with an employer match and non-elective contribution; employee assistance program, tuition remission for eligible children; professional development opportunities; paid parental leave after one year of employment; paid vacation, sick and personal days; lunch is provided on school days.

Salaries

Posted range

$90K/yr – $120K/yr

Taken straight from the job posting.

Marketing Communications median pay in the United States

$86K/yr

Most pay falls between $69K and $114K. Based on 802 salaries.

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Associate Director of Marketing and Communications

The Heads Network · Bethesda, MD · On-site