Marketing & Communications Specialist

Responsibilities

• Speak to Advancement’s major audiences, alumni and donors, while additionally engaging with RIT audiences across campus (students, faculty, researchers, etc.)
• Present and educate University Advancement and RIT Constituents on available assets and content, ensuring proper use amongst colleagues.
• Provide ongoing support for major programs and initiatives of the division and the university, including but not limited to Brick City Homecoming events, donor/alumni events, Imagine RIT Festival, presidential and retiree events, giving and gratitude days, and convocation/commencement, among others.
• Collaborate with additional RIT divisions, such as schools/colleges and Central Marketing and Communications, to align standards and content strategies.
• When applicable, manage and delegate tasks to student workers.
• Creates unique, effective visual and written marketing materials and communications to engage audiences across all forms of media and channels/platforms
• Maintains consistent messaging across all channels in collaboration with digital marketing and communications leadership
• Develops and produces the required materials to assist in reaching the division’s goals and objectives for events, programs, and initiatives
• Ensures the university’s brand standards are consistently upheld and that content invokes the required branding elements and key messaging in all materials
• Manages processes from the onset of marketing and communications engagement requests, through approvals and production/publication, while ensuring all requirements have been successfully met

Requirements

• Bachelor's degree in related field
• 3 years of relevant experience
• Equivalent combination of experience and education may be considered
• Knowledge of a variety of communication formats including general marketing, advertising, copywriting, branding, campaigns, and other formats designed to change/influence perception and engage public audiences
• Skill in writing, proofreading, and editing clear, concise, persuasive, and grammatically correct communications
• Skill in multi-tasking, project management, prioritization, and organization
• Ability to collect, synthesize, and process information quickly and accurately with attention to detail
• Ability to think both creatively and strategically
• Experience with CRMs and Email Marketing Platforms (EMMA Corporate, Salesforce)
• Proficiency with Adobe Products for graphics and video development (Express, Photoshop, Premiere Pro)

Preferred

• Understanding of the customer journey and audience engagement/conversion tactics.
• Working knowledge of content strategy development.