Marketing Communications Specialist

Albany, NY (On-site)

$28/hr – $30/hrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the development of content and digital marketing campaigns while coordinating agency relationships and advertising efforts to raise visibility and engagement across target audiences.

  • Lead creation of high-impact written materials, e-news, website and social content.
  • Manage digital marketing campaigns and vendor relationships to grow reach and impact.

Job Description

Responsibilities

  • Content Development & Writing
  • Lead the creation of high-impact written materials, e-news, website content, social media posts, scripts and community publications.
  • Lead the strategic development and delivery of digital marketing campaigns and support the production of electronic media and videos to increase web traffic and enhance online presence.
  • Agency & Vendor Management
  • Serve as the primary liaison between the Center and external marketing vendors and agencies, including website/SEO management to manage, supervise and coordinate, creation/implementation of digital marketing campaigns, visual media production and graphic design.
  • Advertising Management
  • Manage ad campaigns across various media channels to effectively reach multiple demographics around the region for agency marketing needs and work with vendor to continuously monitor, update and develop digital marketing campaigns consistently as recruitment marketing needs evolve and change.

Requirements

  • A minimum 3 years of experience in public relations, journalism, marketing, television production, online media, or a related field.
  • A Bachelor's degree in marketing, communications, journalism, English, or related field from a college or university accredited by the U.S. Dept. of Education or other internationally recognized accrediting institution;
  • Demonstrated ability to write creative, clear, and concise content for use across multiple media and marketing platforms, including web content, social media campaigns, and marketing collateral, and video.
  • Ability to work within a multi-faceted organization with a fast-paced environment, often under tight deadlines, balancing multiple projects and deadlines.
  • Ability to work with and be comfortable around people living with Disabilities.
  • The successful candidate should have experience with crafting engaging, data-driven social media strategies and combining video, imagery, and strong writing skills to implement posts that enable The Center for Disability Services to further connect with and grow our audiences.
  • This role requires mandatory attendance at designated work-related events and programs to capture photos and create promotional content for social media and other communication and promotional channels, which may require working outside regular business hours as needed (i.e. working evenings, early mornings, and weekends)
  • The successful candidate should have excellent organizational skills with high attention to detail, self-motivated, and eager to learn new skills to be able to meet the wide-ranging demands of this exciting opportunity. They should enjoy working as part of several teams on different projects at the same time.
  • Proficiency in Microsoft Office Suite, particularly Word, Excel, and PowerPoint.
  • Working knowledge of visual design and content tools such as Canva, Adobe Creative Suite, or similar platforms.
Center for Disability Services logo

Center for Disability Services

3.4 Glassdoor

The Center for Disability Services offers hope, innovation and achievement to the people we support. For over 80 years, we have been one of upstate New York’s largest providers of programs and services for individuals who have disabilities. Many of the innovative programs and vital services that we offer are not available elsewhere.The Center for Disability Services provides comprehensive Health Care, residential services, education, adult programming, service coordination and skilled nursing care to individuals with disabilities. In addition, we have a commercial printing, inserting, and mailing operation that is supported by a workforce of over 200 individuals with disabilities. Our annual budget is approximately $129 million dollars and we employ over 2,700 workers in over 80 locations. The Center also has a Foundation that supports many of the necessary services that are not funded by other sources.

Founded in 1942
Albany, New York, USA
937 employees
40% recommend to a friend
37% CEO approval

Traffic Signals

Monthly Visitors
7.9K
Monthly Google Ads Budget
$602
Traffic Source Mix
Search
27.4%
Direct
48.3%
Referral
6%
Social
16.9%
Paid
1.4%

Headcount Trend

Current headcount: ~938

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.5M
Last Raise
$1.5M
Grant, 3 years ago

Funding History

  • Jul 2023
    Grant
  • Feb 2023
    Grant • $1.5M