Responsibilities

• Develop and implement the corporation’s annual marketing and communications strategy and detailed plans in alignment with organizational goals and the direction of the Vice President of Policy and Public Relations.
• Lead integrated marketing campaigns for PGCEDC programs, services, announcements, and business opportunities. Define audiences, messages, channels, schedules, budgets, and measures of success.
• Oversee creation and distribution of press materials, speeches, presentations, advertisements, brochures, reports, digital content, video, and other promotional materials. Maintain a high standard of quality and a consistent brand image.
• Coordinate day-to-day media inquiries and relationships with the Vice President. Prepare executive talking points and interview materials; support crisis communications and reputation management through established approval processes.
• Manage the corporation’s website, social media presence, email outreach, and digital platforms. Ensure that information on programs, events, news, and services is accurate, accessible, and current.
• Set communications and promotion plans for corporate events and external engagements. Coordinate with staff handling event logistics, vendors, partners, and other departments to support effective execution.
• Prepare and manage the annual marketing and communications budget. Allocate resources among campaigns, creative services, events, advertising, platforms, and promotional materials; monitor expenditures and approvals.
• Conduct audience and market research and regularly review website, social media, campaign, and media performance. Translate findings into recommendations and report outcomes to leadership.
• Supervise, coach, and evaluate the Communications Specialist, Graphic Designer, and Digital Media Producer. Set work priorities, support professional development, and oversee interns and creative or communications vendors.
• Oversee CRM-related communications, marketing automation, and other digital tools used to manage outreach and improve the corporation’s online presence.

Requirements

• EDUCATION/CERTIFICATION: Bachelor’s degree in marketing, communications, public relations, journalism, or a related field is preferred. Equivalent relevant education and experience may be considered.
• REQUIRED KNOWLEDGE: Strong knowledge of integrated marketing, public relations, digital media, brand management, audience research, crisis communications, and performance analytics; knowledge of economic development or public sector communications is desirable.
• EXPERIENCE REQUIRED: Progressive marketing and communications experience, including demonstrated responsibility for strategy, staff supervision, budgets, campaigns, media relations, and cross-department projects.

Benefits

• 401(k) matching
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance