Marketing & Communications Director

Responsibilities

• Border Bank is seeking a Marketing & Communications Director to join our team. This position has the flexibility to office at any of our current Border Bank locations in Fargo, North Dakota, or Badger, Baudette, Clearbrook, Coon Rapids, Greenbush, International Falls, Middle River, Roseau, or Thief River Falls, Minnesota.
• The Communications and Marketing Director reports to the Chief Executive Officer and serves as a strategic leader responsible for aligning the Bank's marketing, communications, and brand strategy with enterprise business objectives, revenue growth goals, and market expansion priorities.
• As a key member of the strategic leadership team, the Communications and Marketing Director partners closely with the CEO, Market Presidents, and business line leaders to develop and execute integrated strategies that drive revenue growth through performance-based product marketing, expand customer relationships through banker enablement and sales support, and strengthen the Border Bank brand and reputation across all markets and customer segments.
• This leader will build a scalable, data-driven marketing and communications function that supports the Bank's continued growth toward and beyond $1 billion in assets. The position is responsible for maintaining brand consistency, improving campaign effectiveness, supporting customer and employee engagement, and demonstrating measurable business impact.
• Strategic Leadership & Business Alignment: Develop and lead a comprehensive, enterprise-wide marketing and communications strategy aligned with the bank's strategic plan and growth objectives.
• Strategic Leadership & Business Alignment: Serve as a strategic advisor to executive leadership and Market Presidents on market growth opportunities, competitive positioning, and customer engagement strategies.
• Strategic Leadership & Business Alignment: Translate business goals into actionable marketing plans with clear KPIs tied to revenue, customer acquisition, retention, and brand equity.
• Strategic Leadership & Business Alignment: Lead annual and multi-year marketing planning, budgeting, and performance tracking.
• Strategic Leadership & Business Alignment: Ensure all marketing and communications strategies align with enterprise risk management, regulatory expectations, and governance frameworks applicable to the banking industry.
• Strategic Leadership & Business Alignment: Partner with Compliance, Legal, and Risk functions to proactively identify and mitigate marketing, advertising, and reputational risks.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field.
• Ten or more years of progressive marketing or communications experience, including significant leadership responsibility.
• Demonstrated success developing and executing marketing strategies that produce measurable business results, including revenue growth, customer acquisition, retention, engagement, or relationship expansion.
• Experience partnering closely with executive leadership, market leaders, and cross-functional teams.
• Experience leading strategic planning and hands-on execution across multiple markets, business lines, or customer segments.
• Demonstrated ability to build and lead a high-performing marketing and communications team.
• Experience managing enterprise budgets, agencies, vendors, marketing technology, and integrated campaigns.
• Strong written, verbal, presentation, and executive communication skills.
• Experience using marketing analytics, customer segmentation, digital platforms, and performance reporting to guide decisions and demonstrate results.

Preferred

• Experience in banking or financial services is preferred.

Benefits

• Border Bank offers a comprehensive benefits package designed to support your health, financial well-being, and work-life balance:
• - Paid Time Off & Paid Holidays
• - Paid Parental Leave & Childbirth Recovery Leave
• - Health, Dental & Vision Insurance
• - Flexible Spending Account (FSA)
• - Health Savings Account (HSA)
• - 401(k) with Employer Match
• - Bank-Paid Life Insurance & Long-Term Disability
• - Supplemental Insurance Options (Accidental Injury, Heart & Stroke, Cancer, Intensive Care, Hospital Indemnity, Critical Illness, Life, and Short-Term Disability Insurance)
• - Employee Assistance Program (EAP)