Responsibilities

• Strategic Marketing: Develop and execute integrated marketing strategies that build awareness of student housing, generate interest among prospective residents and support occupancy goals through targeted outreach and engagement campaigns.
• Communication Management: Develop and execute communications to inform students of construction-related notices and impacts, including planned and emergency notifications as well as responding to media and journalism inquiries.
• Event Planning: Conceptualize and host community events and on-site tours to educate the community about the project and draw excitement. Manage all logistics, including communications, catering, event staffing coordination, construction team presenters, RSVP tracking and procurement of branded promotional items and tour materials (including PPE). Facilitate team after-action debriefs to improve future events.
• Content Creation: Design high-quality digital and print assets, including but not limited to social media, digital display graphics, signage and various printed materials.
• Video/Photo: Coordinate photography, videography, isometrics and virtual tours for archival and promotional use.
• Digital Presence: Manage and update websites, ensuring the user experience is seamless and information is current.
• Presentation Design: Create polished slide decks for stakeholder updates and community presentations.
• Brand Voice: Maintain a consistent and professional tone across all communication channels, ensuring alignment with SDSU’s overarching brand guidelines.
• Collaboration: Collaborate with multiple offices (Strategic Communications and Public Affairs, Office of Housing Administration, Residential Education Office, Planning, Design and Construction), the architect, construction teams and consultants to receive updates and provide review and approval of all materials prior to publication.

Requirements

• Full professional fluency in both English and Spanish (written and verbal) is required.
• Minimum of five (5) years of professional experience in marketing, communications, public relations or a related field.
• Ability to travel occasionally to Calexico in Imperial Valley to support meetings, events, project outreach and other business-related activities.
• Ability to work independently and meet deadlines with minimal supervision.
• Exceptional writing and editing skills with a focus on translating technical construction terminology into student-friendly language.
• Proficiency in Graphic Design (Adobe Creative Suite or Canva)
• Proficiency in Email Marketing platforms (Mailchimp)
• Proficiency in CMS platforms for website updates (Omni)
• Proficiency in Social Media management software (Sprout Social)
• Proficiency in Google Business Suite

Benefits

• Company-sponsored Medical/Dental/Vision and Life Insurance
• 401K Program with a Company Match
• Paid Holidays / Sick Leave / Vacation Accrual
• Company Team Building, Employee Events, and a fun, people first environment