Responsibilities

• Plan and execute integrated marketing campaigns across digital, print and in-person channels under the direction of the Executive Director
• Create, edit and review written and visual communications, including standalone graphics, cohesive campaign assets, print materials and digital content that align with Hope Blooms' brand voice, visual identity and messaging standards
• Update the Hope Blooms website, including events, stories, blog articles, organizational metrics and impact data
• Attend Hope Blooms programs, volunteer experiences and community events to capture authentic stories, photography and video that reflect the mission and impact of Hope Blooms
• Build meaningful relationships with program participants, volunteers and community partners to respectfully capture stories and moments that inspire connection and demonstrate organizational impact
• Manage social media planning, content creation, scheduling and posting to engage supporters, volunteers and community partners
• Create and distribute segmented email newsletters tailored to different audiences and communication goals
• Create and edit engaging short-form video content, including reels and other platform-specific videos, for social media, fundraising campaigns and community storytelling
• Track and analyze communication and marketing performance, including social media analytics, website traffic, email engagement and media coverage to identify trends, measure impact and inform future communications
• Compile communication metrics, media impressions, organizational impact data and campaign results for reports, grant applications, board materials and other organizational communications

Requirements

• Must pass a background check
• Must pass a background check
• Possesses a valid driver's license and reliable vehicle
• Experience with Microsoft Office and Google Workspace
• Experience with email marketing platforms
• Familiarity with WordPress or other website management platforms

Preferred

• Mission-driven with a passion for storytelling, creativity and community connection
• Exceptional writing, editing and proofreading skills with the ability to create polished, accurate content that adheres to Hope Blooms' brand voice, style guide and messaging standards
• Experience creating digital content, graphic design assets and short-form video for social media and other communication channels
• Strong visual storytelling skills with an eye for composition, compelling imagery and brand consistency
• Demonstrates professionalism, sound judgment and empathy when photographing and sharing stories of program participants
• Proficient in Microsoft Office and Google Workspace
• Experience with Canva, Adobe Creative Suite or other design tools a plus
• Familiarity with WordPress or other website management platforms
• Experience with email marketing platforms
• Highly organized with exceptional attention to detail and the ability to manage multiple projects while maintaining accuracy and consistency

Benefits

• 14 PTO days and 8 paid holidays
• $25 monthly cell phone stipend
• Mileage reimbursement for Hope Blooms-related travel
• Paid time off