Marketing Automation Specialist

Responsibilities

• Build, test, and launch email, SMS, push, and in-app campaigns and automated journeys in Customer.io.
• Translate lifecycle strategies from the Lifecycle Marketing Manager into campaign workflows, triggers, and message logic.
• Manage the campaign calendar and production timelines to ensure on-time delivery.
• Serve as Spot's subject matter expert and primary administrator for Customer.io, configuring and maintaining events, attributes, templates, and reusable components.
• Partner with the data team to develop audience segments, and with engineering to ensure accurate data flows and event tracking into Customer.io.
• Plan and run A/B and multivariate tests on subject lines, content, send timing, and journey logic, and recommend optimizations based on the results.
• QA all messages for accuracy, rendering, personalization, and links before launch.
• Ensure all communication aligns with the brand voice and complies with email and SMS regulations (such as CAN-SPAM and TCPA) and insurance requirements, partnering with compliance/operations as needed.
• Maintain deliverability best practices, including list hygiene, preference management, and sender reputation.
• Track and report on campaign and journey performance, including open, click, conversion, unsubscribe, and deliverability rates, and share insights with the Lifecycle Marketing Manager and stakeholders.

Requirements

• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
• 2–4 years of hands-on experience in CRM, email, or lifecycle marketing operations on a consumer-focused marketing team.
• Expert-level proficiency in Customer.io or a similar CRM tool, including journeys, segmentation, personalization, and reporting.
• Working knowledge of HTML and CSS for email.
• Strong understanding of segmentation, A/B testing, and deliverability best practices.
• Familiarity with email and SMS compliance requirements.
• Detail-oriented, with strong organizational skills and the ability to manage multiple campaigns at once.

Preferred

• Experience with SQL or BI tools.
• Experience in insurance, financial services, or another regulated industry.