Marketing Automation Specialist

Atlanta, GA (Hybrid)

$80K/yr – $85K/yrMid Level3+ years exp

Posted 6 days ago

Job Summary

Own CRM operations and marketing automation on Salesforce Marketing Cloud, building and maintaining campaigns, journeys, and data models while ensuring data quality and multi-channel execution. Lead audience segmentation, lifecycle campaigns, and platform enhancements in collaboration with analytics, IT, and the CRM Marketing Manager.

Own end-to-end campaign execution and lifecycle journeys across email, SMS, direct mail, and more.
Drive data governance, SQL-driven segmentation, and ongoing platform improvements for automation and personalization.

Job Description

Responsibilities

Marketing Automation & CRM Operations
Build, configure, and maintain CRM campaigns within Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Content Builder, Mobile Studio, and Audience Builder.
Execute automated customer lifecycle journeys supporting acquisition, onboarding, engagement, loyalty, retention, lease-end, and win-back initiatives.
Configure automation workflows, decision splits, triggered communications, and personalized customer experiences.
Support the implementation of new CRM capabilities and marketing technologies.
Campaign Deployment
Partner with the CRM Marketing Manager to execute CRM campaigns across email, direct mail, SMS, surveys, push notifications, and other digital channels.
Build campaign assets, configure journeys, perform quality assurance, and deploy campaigns.
Validate campaign execution and monitor delivery performance.
Ensure campaign accuracy, functionality, and adherence to brand standards.

Requirements

Bachelor's degree in Marketing, Business, Information Systems, Computer Science, Communications, or a related field (or equivalent experience).
Salesforce Marketing Cloud certifications preferred.
3–5 years of experience in CRM operations, marketing automation, digital marketing, or marketing technology.
Hands-on experience with Salesforce Marketing Cloud including Journey Builder, Automation Studio, Email Studio, and Content Builder.
Experience developing SQL queries, audience segmentation, and marketing automation workflows.
Experience supporting CRM lifecycle campaigns.
Experience within financial services, automotive, luxury, or another highly regulated industry preferred.

Preferred

Salesforce Marketing Cloud Administrator
Salesforce Marketing Cloud Email Specialist
Salesforce Marketing Cloud Consultant
Salesforce Data Cloud
Salesforce AI Associate
Adobe Marketo Engage
HubSpot Marketing Software
Google Analytics (GA4)
Tableau or Microsoft Power BI
SQL Certification

Benefits

Paid Vacation
Paid Holidays
Paid Sick leave
401(k) match
Medical, dental and vision coverage
Tuition and certification reimbursement
Life Insurance
Short and Long Term Disability Coverage
Subsidized gym membership program
Subsidized Porsche and VW leasing programs

Porsche

3.0 Glassdoor

“In the beginning I looked around and could not find quite the car I dreamed of. So I decided to build it myself.“This quote by Ferry Porsche sums up everything that makes Porsche what it is. It has been our guiding star for more than 75 years. Every day, we search for the best solution with commitment, passion and enthusiasm. We courageously tread new and untested paths. Our entrepreneurial pioneering spirit makes unique solutions possible. We love challenges, act quickly and always act respectfully and fairly towards people and the environment.Driven by dreams: At Porsche we believe in the power of dreams. As different as they may be, they have one thing in common: they are what drive us. If you too want to dream and change the world, then you have come to the right place. We invite you to dream with us and together make the world more innovative, more sustainable and more colourful.What could that be like? On our website www.porsche.com/careers you can gain an insight into the Porsche working environment and experience first-hand what makes working at Porsche so fascinating.Make your own dream come true. And the dreams of millions of others. This is where you will find all our job offers based on your preferences. Take your chance and apply online: jobs.porsche.comNews, background stories and more about Porsche: www.newsroom.porsche.comLegal notice: http://www.porsche.com/germany/legal-notice/Social privacy: https://www.porsche.com/germany/social-privacy/

Founded in 1931

Stuttgart, Baden-Württemberg, DEU

17K employees (1,318 in marketing)

porsche.click/LTLinkedIn

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