Marketing Automation Specialist
Colorado Christian University
USA (Remote)
$50K/yr - $56K/yrIn-houseFull-timeMid level2+ years exp.
1 day ago
Marketing Automation Specialist
Atlanta, GA (Hybrid)
$80K/yr – $85K/yrMid Level3+ years exp
Posted 7 weeks ago
Job Summary
Own CRM operations and marketing automation on Salesforce Marketing Cloud, building and maintaining campaigns, journeys, and data models while ensuring data quality and multi-channel execution. Lead audience segmentation, lifecycle campaigns, and platform enhancements in collaboration with analytics, IT, and the CRM Marketing Manager.
- Own end-to-end campaign execution and lifecycle journeys across email, SMS, direct mail, and more.
- Drive data governance, SQL-driven segmentation, and ongoing platform improvements for automation and personalization.
Job Description
Responsibilities
- Marketing Automation & CRM Operations
- Build, configure, and maintain CRM campaigns within Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Content Builder, Mobile Studio, and Audience Builder.
- Execute automated customer lifecycle journeys supporting acquisition, onboarding, engagement, loyalty, retention, lease-end, and win-back initiatives.
- Configure automation workflows, decision splits, triggered communications, and personalized customer experiences.
- Support the implementation of new CRM capabilities and marketing technologies.
- Campaign Deployment
- Partner with the CRM Marketing Manager to execute CRM campaigns across email, direct mail, SMS, surveys, push notifications, and other digital channels.
- Build campaign assets, configure journeys, perform quality assurance, and deploy campaigns.
- Validate campaign execution and monitor delivery performance.
- Ensure campaign accuracy, functionality, and adherence to brand standards.
Requirements
- Bachelor's degree in Marketing, Business, Information Systems, Computer Science, Communications, or a related field (or equivalent experience).
- Salesforce Marketing Cloud certifications preferred.
- 3–5 years of experience in CRM operations, marketing automation, digital marketing, or marketing technology.
- Hands-on experience with Salesforce Marketing Cloud including Journey Builder, Automation Studio, Email Studio, and Content Builder.
- Experience developing SQL queries, audience segmentation, and marketing automation workflows.
- Experience supporting CRM lifecycle campaigns.
- Experience within financial services, automotive, luxury, or another highly regulated industry preferred.
Preferred
- Salesforce Marketing Cloud Administrator
- Salesforce Marketing Cloud Email Specialist
- Salesforce Marketing Cloud Consultant
- Salesforce Data Cloud
- Salesforce AI Associate
- Adobe Marketo Engage
- HubSpot Marketing Software
- Google Analytics (GA4)
- Tableau or Microsoft Power BI
- SQL Certification
Benefits
- Paid Vacation
- Paid Holidays
- Paid Sick leave
- 401(k) match
- Medical, dental and vision coverage
- Tuition and certification reimbursement
- Life Insurance
- Short and Long Term Disability Coverage
- Subsidized gym membership program
- Subsidized Porsche and VW leasing programs
Porsche
3.0 Glassdoor
“In the beginning I looked around and could not find quite the car I dreamed of. So I decided to build it myself.“This quote by Ferry Porsche sums up everything that makes Porsche what it is. It has been our guiding star for more than 75 years. Every day, we search for the best solution with commitment, passion and enthusiasm. We courageously tread new and untested paths. Our entrepreneurial pioneering spirit makes unique solutions possible. We love challenges, act quickly and always act respectfully and fairly towards people and the environment.Driven by dreams: At Porsche we believe in the power of dreams. As different as they may be, they have one thing in common: they are what drive us. If you too want to dream and change the world, then you have come to the right place. We invite you to dream with us and together make the world more innovative, more sustainable and more colourful.What could that be like? On our website www.porsche.com/careers you can gain an insight into the Porsche working environment and experience first-hand what makes working at Porsche so fascinating.Make your own dream come true. And the dreams of millions of others. This is where you will find all our job offers based on your preferences. Take your chance and apply online: jobs.porsche.comNews, background stories and more about Porsche: www.newsroom.porsche.comLegal notice: http://www.porsche.com/germany/legal-notice/Social privacy: https://www.porsche.com/germany/social-privacy/
Founded in 1931
Stuttgart, Baden-Württemberg, DEU
17K employees (1,318 in marketing)
0% recommend to a friend
Salaries
Posted range
$80K/yr – $85K/yr
Taken straight from the job posting.
Marketing Automation median pay in the United States
Most pay falls between $78K and $120K. Based on 258 salaries.
Marketing Team
Marketing Team Size
747 (4% of company)
Median Tenure
6.1 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
3.8K
Traffic Source Mix
Search
42.2%
Direct
37%
Referral
13.8%
Social
3.8%
Paid
1.9%
Headcount Trend
Current headcount: ~17.4K
News about Porsche
Links
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