Marketing Analytics & Operations Analyst

Responsibilities

• Marketing Source QA & Technical Integrity: Audit digital and affiliate marketing sources (phone routing, landing pages, tracking parameters, lead field mappings); manage event tracking and tag configurations across Google Tag Manager (GTM), Google Analytics 4 (GA4), and Everflow.
• Source Onboarding & Governance: Assist in onboarding new partners by verifying tracking, attribution, and lead delivery logic before launch; enforce partner compliance checklists for lead standards and contractual alignment.
• Operations, Scorecards & Documentation: Build and maintain source QA scorecards; map and document marketing data flows, attribution rules, and QA standards to streamline workflows across affiliate and paid media channels.
• Performance Monitoring & Early Warnings: Produce weekly source health reports tracking volume and quality trends; establish early-warning indicators to detect declining lead quality, attribution bugs, or non-compliant traffic.
• Financial & Invoice Auditing: Reconcile monthly partner invoices against verified leads, calls, and conversions under contracted pricing models (CPL, CPA, revenue share); flag discrepancies and collaborate with leadership to resolve billing issues.
• Analytics & Automation: Conduct ad hoc data analysis to diagnose funnel leaks or data gaps; partner with analytics teams to automate recurring reports and reduce manual audit efforts.

Requirements

• Bachelor's degree in Business Analytics, Data Analytics, Marketing, or a related field.
• Hands-on experience with web analytics and tracking stacks (specifically GTM, GA4, and affiliate platforms like Everflow).
• Strong technical understanding of digital tracking parameters (UTMs), call routing, API lead sheets, and attribution models.
• Demonstrated experience in data reconciliation, invoice auditing, or financial oversight of digital marketing spend.
• Exceptional attention to detail, process discipline, and organizational documentation skills.
• Advanced spreadsheet skills (Excel/Google Sheets) and comfort working across dashboards and raw data sources.

Benefits

• Our organization provides a comprehensive and competitive compensation package, including a 401(k), medical, dental, and vision coverage, life insurance, paid time off, and a range of additional employee benefits.